1 Spring 'Biz' Building Checkpoint - Use Your Biz Card For Building New Business!

Recently, I have been making observations and speaking on successful networking habits that stem from my personal experiences. Without much effort, it has resulted in getting referrals and landing new business. The look and layout of your little biz card can make a big impact!

This article will hopefully inspire you to take another look at your card and make sure it is actually working for you! Exchanging business cards is the beginning of a budding new relationship!

Have a well thought out sales strategy and supporting sales tactics. Especially if you have a home-based business or have a direct selling business, this is an effortless, inexpensive form of advertising with potentially powerful results. With the world rapidly transforming around us, these tips will help you determine if your 'biz card' or approach needs some transformation, too.

Here is 1 checkpoint to consider:

Check Your Look

We all want to present our business brand uniquely. This is achievable without forgoing 'function' for 'form'. I use a business scanner to save considerable time and to help me manage my contacts. Investing in tools and training will make you a more effective entrepreneur or business leader.

Whether you use a scanner or not, these are the key points to consider:
*Make sure your most critical details are clear, visible and readable.
*Use a larger font size for your phone number, email and web site. Scanners will not be able to read very small fonts or certain color schemes and neither will many people, especially visually-impaired and aging baby boomers. Surprisingly, many biz cards ignore this issue.
*Unless you receive a lot of faxes, delete your fax number. This is becoming an outdated form of communication.
*Evaluate your 800#. Is it really necessary today with low cost phone plans so readily available?

I met a woman, Jenny Alberti, Ibel Agency, who had a useful twist: Her company details were on one side and her personal contact details on the other side. This showed a strong individual identity and an affiliation to her company. Company owners: Consider this format for your staff (all levels can benefit from this strategy). They might be more inclined to promote your company!

Checkpoint: Is your key contact information clear and easily readable?

It's SPRING!
Make sure the look of your biz card lends itself to build budding new relationships!
Network and exchange cards with others!
Open up your tu-lips & talk to people! (Pun intended!)
New business will grow from here.

Article Source: http://www.wahm-articles.com

About the Author Barb Girson, President/Founder of My Sales Tactics ™, and an International Direct Selling Industry Expert, Trainer, and Coach, helps companies and home-based entrepreneurs gain confidence, get into action and grow sales. TO GET AN INVITE for her next FREE teleconference sales training teleseminar/or to get a FREE subscription to her monthly Timely Sales Tactics e-zine GO TO: tinyurl.com/ck7z56 or call 614.855.0446. *Permission is granted to reprint the full article as it is with no changes, inclusion of full resource box and source credit with an active link.

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