2 Spring 'Biz' Building Checkpoints - Biz Cards for Building New Business!

Check your purpose and your approach!

When you are networking, think about the time-honored practice of giving and receiving business cards (biz cards). Do you make the most of this transaction? The simple exchange of personal contact info is the beginning of a budding relationship. I share my cards with people whom I would want to connect, converse and conduct (business)--my three C's of biz cards.

This article will hopefully inspire you to think about your biz card purpose and approach to make sure it is actually working for you!Your little biz card can make a big impact!

Have a well thought out sales strategy and supporting sales tactics. This is an effortless, inexpensive form of advertising with potentially powerful results, especially if you have a home-based business or engage in direct sales. With the world rapidly transforming around us, these tips will help you determine if your 'biz card' or approach needs some transformation, too.

Here are 2 checkpoints to consider:

1. Check Your Purpose

My biz card has two main purposes:

A) Provide a way for contacts to remember me and to reach me.

B) Drive traffic to my impending web site. (Follow my progression this year.)

Distilling important messages into small spaces is imperative. With clarity and purpose, it becomes easier to shed unnecessary details.

Checkpoint: What is the primary purpose behind your biz card?

2. Check Your Focus

When exchanging biz cards, make even small exchanges memorable. I often ask, "What do you want me to remember about you?" Their reply is always interesting. Or I ask, "Tell me about yourself?" Asking a question slows down the exchange enough to make it memorable. Afterwards, I make notes on the back of the card; where we met, what we discussed and what I will remember. This allows for an easier follow up and long lasting rapport. Repeated Contact = Rapport! On the average it takes 6 interactions to form professional relationships. Since the ultimate goal is to direct contacts to visit my web site, my new biz card invites them to take this action.

Checkpoint: What is the focus of your first conversation? How do you get it to work for you?

It's SPRING! Use your biz card to build budding new relationships! Open up your tu-lips & talk to people! (Pun intended!) New business will grow from here.

PS Want to know more?

To receive more insight about how to grow sales, sign up for a complimentary subscription to my ezine in the link below.

Article Source: http://www.wahm-articles.com

About the Author Barb Girson, President/Founder of My Sales Tactics ™, and an International Direct Selling Industry Expert, Trainer, and Coach, helps companies and home-based entrepreneurs gain confidence, get into action and grow sales. TO GET AN INVITE for her next FREE teleconference sales training teleseminar/or to get a FREE subscription to her monthly Timely Sales Tactics e-zine GO TO: tinyurl.com/ck7z56 or call 614.855.0446. Permission is granted to reprint the full article as it is with no changes, inclusion of full resource box and source credit with an active link. Article Source: www.wahm-articles.com

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