4 Ways To Advertise Your New Business

Advertising your business is a must. When you are in direct sales this is the only way people will know you are in business. Advertising is the only way people will visit your site, purchase your products, and join your business.

Advertising doesn’t have to be difficult or even a challenge. Advertising online is completely different than offline. There are many different ways online to advertise.

You need to remember that you need to put your business or products in front of people 5-7 times before they will look at what you have to offer. Whatever you choose, you need to stick with it for a month or more.

Here are some ways you can advertise your business for free or low cost.

• Banners and buttons

A banner is 468x60 and a button is 125x125. Prices vary from site to site. It usually depends on the amount of traffic the site receives. You will want to put your banner or button on sites that your niche market visits regularly. If you sell candles, you wouldn’t want to advertise your business on a site that sells books to men. You can do a Yahoo search for sites that offer advertising.

• Link exchanges

Link exchanges work great for websites. They drive traffic to the site and they help with page rank. You will want to contact web sites that attract your niche market. Contact the website owner and ask if they would like to exchange links. This means you put their link on your site and they put your link on their site. If it’s possible, you should add 2 – 3 links a month.

• Message boards

Message boards are found all over the internet. You can do a search for message boards that are in your niche or message boards in general. You join the board and then post away. This is a form of networking. You can answer questions, post questions, post quality information, and post ads. Make sure you follow the board rules.

• Google groups

Google groups are a great way to be around your niche market, learn, and meet other people. This is another way to market. Google groups are wonderful because you go to one place to do a search and you can find hundreds of groups to be a part of. You can also create your own group and invite your target market to join.

These four ideas are easy to follow and they can be easily done together. Most banner and button ads run for one month at a time. Once you get that up, you don’t have to worry about it again until it’s time to renew.

That will give you time to go and look for sites that will exchange links with you. Once you get these done, you don’t have to worry about them anymore.

Once you get the banner or button ads up and the link exchanges done you will have the rest of the time to spend networking on message boards and Google groups.

This is a process you can follow each month. You need to network for two hours a day for at least five days a week. When you follow these steps you will build trust and begin to increase your traffic and sales.

Corrie Petersen runs a successful Virtual Assistant and Advertising business. She also has a free advertising tips newsletter that she creates to help others. Check out her website at www.virtualfreedom4you.com.

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