5 Tips for Color Printing

Color enhances the appearance of any printing project, whether it be flyers, postcards, brochures, posters, or any other advertisement. Since it is such a viable aspect, color must be used carefully in design so that it doesn't have the wrong affect on viewers. Following some guidelines for color use and printing will improve your results.

1. Choose a full color printing company for your color project. Why, exactly? Because the full color, also known as four color, method uses the three primary colors of ink - cyan, magenta, and yellow - plus black ink (CMYK). This produces more professional colors when printed onto paper.

2. When designing, choose colors from the CMYK scheme in your design program. Just remember that the printed outcome will look slightly different than the colors on your screen. Although not necessary since a printer will choose similar colors for you, selecting your own CMYK colors helps to insure the exact image you are trying to create.

3. Limit your color choices to only two or three for most advertising pieces. Brochures and flyers can incorporate a four-color scheme if necessary.

4. Research the meaning of colors. The subliminal feelings that colors evoke can greatly influence a buyer's decisions. Make sure that you are sending the right message with your color scheme.

5. Complimentary colors are those that are opposite each other on the color wheel. These shades provide the most contrast, which helps information to stand out more. For a third color, choose one that blends well with your complimentary colors. For a four-color scheme, use another set of complimentary shades.

Color printing is not something to treat lightly. Use a professional printer and choose your shades thoughtfully. The results are worth any extra effort that you put forth.

Kaye Z. Marks is an avid writer and follower of the developments in the color printing industry and its benefits for small to medium-scale businesses.

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