5 Tips for Working with a Banner Ad Designer

1) Start with referrals. If you have friends or colleagues who can offer you referrals, begin there. You can often find a great designer this way.

2) Check the designers portfolio. Look at their banner design samples and see if their style fits what you have in mind.

3) Double-check specifications with a potential designer. Some advertising venues have very specific requirements. If you are having an ad designed for a particular ad campaign, send the information to the designer before you have them start working on your ad or you may incur additional charges if the banner has to be re-created to the specifications.

4) Give the designer as much information to work with as you can. Specify the colors, fonts, photographs, etc that you would like used. Make them aware of the market you’re targeting (children, mothers, musicians, whatever your niche is) and the tone or feeling that you want to convey in the ad. The more info you provide the better job the designer will be able to do of bringing your vision to life.

5) Remember that designers are graphically oriented, not marketing oriented. Your designer will generally focus on creating a visually stunning ad. This does not necessarily equal an ad that results in a high click-through rate. Don’t be afraid to give your designer a bit of direction for the wording and call to action you want to include on your banner.

Article Source: http://www.wahm-articles.com

And now, let me give you access to some great free resources for small businesses including 101 Free/Cheap Ways to Market Your Business, 119 Things You Can Outsource, and more at www.michelleshaeffer.com

Michelle Shaeffer has been a work at home mom for more than 10 years and loves to share the tips and strategies she's learned to help other home based business owners balance, manage, and market their businesses.

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