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Hurray!… You’ve finally created a website for your home daycare business! Ok, now what? How do you go about advertising your new website without breaking the piggy bank wide open? It’s not at all hard to do if you know where to start. Listed below are 8 free ways to begin driving traffic to your cozy little home on the web: 1.) Classified Ads Free Online Classified Ads are not just for used cars and yard sales, they also offer an easy no-cost solution for promoting your home daycare business online. 2.) Daycare Directory Submission This is another free and easy way to get qualified traffic to visit your website. When you think about it, who would be more qualified than a prospect that’s willing to search through an online daycare directory? Make sure that you‘re there to be found! 3.) Email Signature File Creating a signature in your email program is a simple and easy way to promote your website. Remember, emails get forwarded all the time, so take advantage of this free exposure. Take your email program for a spin to see what it can do. 4.) Forum Signature File Much like an email siggy, most forums allow you to add a signature line to your profile that will be added to the bottom of each of your posts. Utilize this feature to include a link to your website. The key here is to never blatantly advertise, but let your signature do the work for you. 5.) Press Releases Send a press release to your local newspaper announcing the launch of your new website. This is an excellent way to gain publicity and exposure for your home daycare business and stand out in your community giving you a distinct advantage over your competition. 6.) Search Engines Be sure to submit your website to all the major search engines. They are still one of the most effective ways to bring targeted traffic to your website. This process can be a little slow in the beginning, but don't get discouraged. The end results will be well worth the wait. 7.) Social Networking Sites Think Facebook, MySpace, and the many other social networking sites out there are for the teen scene only? Au contraire, mon amie! Think again. If you’re a member, be sure to link back to your website. 8.) Voice Mail Most of us have answering machines or voice mail services nowadays. What better way to put your marketing on auto pilot than to direct prospects to your website to learn more about your program while you’re juggling morning snacks between twin 9 month olds, 4 toddlers, & Fido. Bonus Tip: Invest in you own domain name. Not only does it make you look more like the professional that YOU know you are, but it’s also easier to verbalize, print, and remember for both you and your prospects. It’s a win-win.
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