Being Honest/Upfront in Direct Sales

Have you ever received an email that said “I’d like to discuss your business?” Then when you contact the person, what they really wanted to do was convince you to buy something from them? Either they were selling a product they thought would help your marketing efforts or they say, “I thought you might be open to other opportunities.”

This is not the way to build a trusting relationship. In fact, what usually happens to those who attempt these unethical marketing systems is they become frustrated at the anger they encounter and they end up disliking the industry.

Direct sales is a people or relationship business. If you betray someone right from the start, the relationship stands little chance of bringing either of you success.

What about being honest right from the beginning? If you believe you have the answer to a problem I have, tell me right up front. One example I can think of is article submission. I still submit articles one by one. If you believe you have a solution to this, tell me the solution right up front and then allow me to make a decision. Don’t play games by saying “I’d like to discuss your business.”

If you sell weight loss products and you hear/read someone say they are looking for a weight loss system that works, why not share your personal story with them? Why not share how the system worked for you? Then walk away and allow them to make a decision. This is honest and up front. Honesty is one of the ways relationships are built.

When I get an email that says, “I’d like to discuss your business”, I either hit delete or I respond with a few words “what do you wish to discuss?” How different this relationship would’ve have been had the person sent me an email that said, “Hi, my name is so and so and I just read your words over at _____ and I’d like to share my own story with you.” One way is sneaky and deceitful; the other way is honest and upfront.

When I get a phone call and they say “I thought you might be open to ____”, I respond and say “what makes you think that?” How different it would have been if they took their time to write me a personal letter or a personal email introducing themselves and letting me know they’d like to start a relationship.

Try using honesty in your marketing and watch your relationships become an important part of your direct sales business.

Audrey Okaneko has been in direct sales since 1983. She can be reached at audreyoka@cox.net or you can Become a Tupperware Consultant

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