Building Lists In Direct Sales

We all read about “list building,” yet no one ever seems to give step by step directions on how to build this list.

I’d like to offer suggestions on how to build several different lists for your network marketing business.

The first list I suggest you build is a customer list. Customers are the lifeline of any business. You can send customers information once a month or even once a quarter. Consider creating a customer newsletter. You can include new product information, sales item information and even information on existing products. Your customer list can include those who have ordered in the past and also those who have expressed an interest in your products but have not yet ordered.

The next list I suggest you build is a business lead list. This list should include anyone who has ever requested information about your business. I’m very careful on the amount of information I send out to these people. There are two options with this list. You can enter the names into an auto-responder and sent out information on a regular basis or you can send out personalized information a few times per year to see if they are now ready to join your business.

I work very hard on keeping personal contact with my lead list. I want to be the person they come to when they are ready to join the company. If all I’ve ever said is. “Join me,” I stand a good chance of losing them to the next person who says, “Join me.” When I take a personal interest and take the time to get to know them, I am often rewarded with those wonderful words “I’d like to join you.”

The next list to work on building is a newsletter list. These are people that are interested in what you have to say. These are people interested in the topic you are writing about. On my website, I have a subscribe button for my newsletter. The newsletter is not about my business. It’s about the topic of my website. Each newsletter is signed by me, with a link to my business. It’s a very passive way to let others know about my business and to build a relationship with those who have not yet expressed an interest in my products or business. I write this newsletter once a month. It keeps my name and my business in front of people each and every month.

These three lists can be very beneficial to your direct sales business as you continue to build your warm market.

Audrey Okaneko has been in direct sales since 1983. She can be reached at audreyoka@cox.net or you can Become a Tupperware Consultant

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