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Very often when I search the web for information, I’m taken to articles that have been written about the very topic I am looking for. I just can’t say enough how important a well written article is to your marketing strategy online. Today, I was visiting a new forum to me. The forum has been around since early 2004. This forum has an article message board. Being the information lover that I am, I decided to jump in and begin reading the many articles that had been posted. I very often will click the link in a resource box to satisfy my own personal curiosity about who the author is. Over and over again, the websites were no longer in existence. Yet these articles were wonderful. Then I began looking, I mean really looking at the titles being used. They were titles with no keyword relevance. For example, one title was “Interview Tips”. While this might seem very relevant, these two words will be lost in the search engines. There are over 2 millions pages for “interview tips”. What if the author instead had written articles such as “how to dress for an interview”, or “The Do’s and “Don’ts of Job Interviews?” These titles would’ve been much catchier to someone looking for interview tips. I found another article titled “Resume Tips”. Again, those two words alone are not going to do well with search engines. Instead, what about “How to Write a Resume For Today’s Job Seeker?” Or what about “Resume Tips for the New Graduate?” Or what about “How to Fit All of Your Experience and Skills Into a One Page Resume?” Choosing a title for your article is just as important as the information you put into the article. I could’ve named this particular article “Article Writing”, but instead I chose to be much more specific and call it “Choosing Titles For Your Articles.” You knew before you ever opened the article that the words you would be reading would all be about the titles for your future articles. Give some thought to the titles you’ll be using for your articles. Consider which words will cause your articles to be opened and read by others.
Audrey Okaneko has been working at home since 1983. She can be reached at audreyoka@cox.net or visited at www.recipe-barn.com
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