Choosing a Time Frame for Your Direct Sales Fundraiser

Hosting fundraisers in direct sales is a wonderful way to find new customers and to possibly recruit new team members.

Choosing the length of time you’ll host the fundraiser is crucial to the fundraisers success.

My suggestion is to consider starting your fundraiser on a Thursday and running it for twelve days. Your fundraiser would then end on a Monday. By running it for twelve days starting on Thursday, you’ll capture two weekends.

One mistake I’ve seen is fundraisers that last too long. As a distributor I know you want more sales and I know you want to allow more opportunity, but what happens is folks procrastinate as they know they still have a week or two left.

If you cut the fundraiser short, you’ll miss out on sales from those who might be busy during the short timeframe and might not have the opportunity to sell the products. By offering twelve days, this can almost always fit into anyone’s schedule.

It might be helpful to create a timeline for the fundraising participants. Your timeline might look like this:

Thursday – Look through the catalog and begin letting your family and friends know you’ll be taking orders to help support the organization.
Friday-Sunday – Make sure you take the fundraising catalog with you through the weekend. Also take plenty of order forms and pens to document the orders.
Monday-Friday – Continue taking orders and begin to assemble the order forms so that you can turn them in on Monday.
Friday-Sunday – Again, take your fundraising catalog with you to all your weekend activities. If you’re at a sports event, let the other parents know what you’re doing. If you’re at the beach with friends, let them know how they can help the organization.
Monday – Submit all orders and payment before 5:00 p.m.

I really believe that by holding the fundraiser over a two-weekend period you maximize the amount of sales.

Audrey Okaneko has been in direct sales since 1983. She can be reached at audreyoka@cox.net or you can Become a Tupperware Consultant

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