Direct Sales – Invest Your Time with Those Who Want To Buy

We each have the same 24 hours in a day. What we do with those 24 hours is completely up to us.

If you have a direct sales business, you are looking for people who want to buy your products and you are looking for people who want to join your team.

Let’s say you have sixty minutes of time. You have some choices. You can spend those sixty minutes trying to convince someone who has said no to change their mind, or you can meet new people, some of whom might say yes.

I would much rather spend my sixty minutes meeting five or even ten new people versus spending time with someone who has already told me no.

If you are not finding anyone in those sixty minutes to say yes, then talk to those who have already said yes.

Your current customers use and like your products. Why not ask them to help you find even more customers? Offer a referral gift. Offer a contest amongst your customers. The person who brings you the most new customers over the next 30 days will receive a gift certificate for additional products.

Or perhaps you have a customer who loves one specific product. Offer him/her one of these items for free if he/she sells five of them for you. If he/she sells five, you now have five more customers for the future. You can then make the same offer with these five new customers in two or three months.

Do you have a catalog? Offer a 10% discount to your current customers for taking a catalog to work with them and collecting orders. This too will bring you additional customers. These new customers can now be asked if they too know others who might to try your products.

When you get a new customer, do you thank them? Send your new customer a thank you card. Include a business card that says, “Bring me a new customer and you both get 10% off your next order.”

What about new team members? Again, go to your existing customers. Ask them who they know that might want to look at starting a home business. When I get a phone call from someone saying, “I can’t find a local distributor” I immediately ask them who they know in town that might want to be a local distributor. I then tell them how I’ll help that person get their new business started. Sometimes what I hear is, “I’d like to give it a try.”

Have you had a lead that hasn’t said yes? Go back to them. Tell them you understand they are undecided. Offer them a referral gift if they know someone else who is interested. Although they didn’t say yes to you, they still like your products and your company. Ask them to help you.

These techniques have you talking to people who are saying yes, instead of chasing those who are saying no.

Audrey Okaneko has been in direct sales since 1983. She can be reached at audreyoka@cox.net or you can Become a Tupperware Consultant

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