Direct Sales – Not Everyone Is a Lead

Have you ever received an email with a disclaimer at the bottom that read something like, “We’ve spoken in the past; therefore you are getting my emails?”

The sender of the email has been wrongly taught that just because someone said hello, they are a lead. There could be nothing further from the truth.

I’ll share a personal story. About 3 months ago, a girl contacted me for more information about my business. She ended up joining another business. All of a sudden I began getting emails from her about her business. When I asked her to quit sending them, her answer was, “Well I thought you’d be open to learning about a great business.”

Never did I indicate I was “open.” By sending the spam, what actually happened is the girl closed any door that might have been open. Should I ever want to buy what she is selling, I would never buy from her. I know that buying from her means unwanted spam.

Additionally, should she ever come to me in the future saying she now wanted to join me, I would be very cautious about saying yes. I really believe that both my personal reputation and that of my company would be at stake by saying yes to this woman.

Another thing I often see is training that says, “Everyone within three feet of you is a lead.” This too could not be further from the truth. I don’t know who invented the “three foot rule.” What I can tell you is that no one has ever built their direct sales business from trying to turn everyone that came within three feet of them into a prospect.

What you can do is to make it a point to say hello to anyone that comes within three feet of you, but don’t launch into a sales presentation unless the person has asked for information on joining your company.

A lead or a prospect is someone who has actually expressed in interest in what you have to offer. Saying hello does not make someone a “lead.”

Invest your time with those who have expressed an interest in your business and for those who don’t have an interest, find other common ground. You never know when they might end up offering you a referral.

Audrey Okaneko has been in direct sales since 1983. She can be reached at audreyoka@cox.net or you can Become a Tupperware Consultant

Article Source: http://www.wahm-articles.com

Did you enjoy this work-at-home article? Click here to subscribe to our free newsletter, WAHM Tips, and we'll send you one of our best WAHM articles each week. You may unsubscribe at anytime.

Print This Article Comment on Article Email to Friends Ezine Ready

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated