Home Daycare Operators: 6 Super Simple Ways To Build Client Loyalty

Did you know that more than 60 percent of customers leave due to perceived indifference? They think you don't care about them, and simply move on.

Add to that the fact that it cost more to acquire a new client than to keep an existing one, and it really helps to remind us just how important it is to take time to focus marketing efforts on existing clients.

Use these 6 simple tips to turn your existing clients into raving fans:

1.) Continue to learn. Continue to build upon your knowledge and professional growth. The more you learn, the more your clients benefit. The more they benefit, the longer they’ll stay. Both you and your clients will benefit.

2.) Resolve problems and disputes quickly and with a positive attitude. Things go wrong, and mistakes happen, it‘s a part of doing business. It’s how you handle these situations that makes all the difference. Learn to value complaints and view them as opportunities to improve.

3.) Reward your clients. Don’t get nervous. This doesn’t have to be anything formal like an official Customer Rewards Program or anything, but do try to come up with some ideas that will make your clients feel special and appreciated.

4.) Say thank-you. Remind your clients that you are thankful for their business. A simple “Thanks for your continued business this week” can go a long way towards making your clients feel valued and appreciated.

5.) Send a card. How awesome would it be to get something in the mail other than a bill? Waaah… I’m jealous already! Express your thanks and appreciation for their continued business. Easy-peasy, send a card.

6.) Set the tone with a smile. “A smile is really a simple thing – an expression of welcome, there is no cost involved.” ~John R. Hendrie. This may sound like a no-brainer, but sadly, it’s a commonly overlooked courtesy in this day and age.

At the end of the day, it really doesn’t take a whole lot to remind clients how much you value and appreciate their continued business. It’s the small things that will make a big difference.

And the best part? A satisfied clients is more likely to become a long-term client, and a long-term client is more likely to become a resource for referrals.

Bonus!

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