How to Get a Year Worth of Ideas For Your Newsletter

It can be a challenge to come up with new ideas for your newsletter on a weekly or monthly basis. You need ideas for topics that your readers are interested in!

Here’s how I recently got a year worth of ideas for my weekly newsletter with just a few minutes of time.

I created a quick, three question survey at Survey Monkey. Survey Monkey is a reliable website that offers both free and paid service levels you can choose from based on your survey needs.

My first question was multiple choice with some website related questions to help me understand what point my subscribers are at — whether they have a website, a blog, or sell products or services yet. This helps me know what perspective to start from when writing my newsletter.

My second question included a list of 14 topics I was considering writing about and asked responders to rank their interest level in each topic as very interested, somewhat interested, take it or leave it, or not interested.

The third question I asked was “What is your biggest question or challenge about building your home based business?” This question was the key to getting great feedback on the best topics for me to use in my newsletter. By specifically asking my readers what they wanted help with, I now have dozens of great topics to write about that I know they want to read about.

To entice readers to answer the quick survey I took two steps. I made the survey anonymous and required no personal information. Then I created a free gift called “101+ Free and Cheap Ways to Market Your Small Business” and set it up so that it was available immediately after the survey was complete.

Then I put a note in my newsletter about the survey and posted the link on my blog. Within a few minutes responses started arriving and they kept arriving for several days.

If you have a smaller list, you can also get responses to your survey by posting the link on any forums you visit, social networks like Twitter or Facebook, or ask a colleague to include a link to your survey in their newsletter in exchange for sharing the feedback.

Article Source: http://www.wahm-articles.com

And now, let me give you access to some great free resources for small businesses including 101 Free/Cheap Ways to Market Your Business, 119 Things You Can Outsource, and more at www.michelleshaeffer.com

Michelle Shaeffer has been a work at home mom for more than 10 years and loves to share the tips and strategies she's learned to help other home based business owners balance, manage, and market their businesses.

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