How to Promote Your Business with a Customer Welcome Kit

This is a great way to make new customers feel special. Put together a “welcome kit” to send to each new customer that includes customer service resources, helpful information, and promotional details about other products or services you offer.

The “Printable” Customer Welcome Kit

Here are some ideas of what you might include in a printable customer welcome kit:

* A welcome or thank you note
* A brochure about your products or services
* Care instructions for the products purchased
* Additional resources about the topics your customers are interested in
* Business cards
* Referral cards
* A coupon for a special deal on their next order
* A copy of your most recent (or favorite) eZine, with information on how they can subscribe

Package it all nicely in an envelope or similar. Put together a dozen or more at a time and they’ll be ready to go when you ship out your orders.

The “Digital” Customer Welcome Kit

If your products are digital (ebooks, software, or similar) you can create your own version of a customer welcome kit. Just put the items into PDF format for documents and JPG for coupons, then zip it all up.

* A welcome or thank you note
* A brochure about your products or services
* Customer support information (for example, your FAQ on digital downloads and support contact information)
* Additional resources about the topics your customers are interested in
* A coupon for a special deal on their next order
* A copy of your most recent (or favorite) eZine, with information on how they can subscribe

Remember, it’s easier to KEEP a customer you’ve already got, then to FIND a new customer! So keep those customers happy by showing them how much you value their business.

Article Source: http://www.wahm-articles.com

And now, let me give you access to some great free resources for small businesses including 101 Free/Cheap Ways to Market Your Business, 119 Things You Can Outsource, and more at www.michelleshaeffer.com

Michelle Shaeffer has been a work at home mom for more than 10 years and loves to share the tips and strategies she's learned to help other home based business owners balance, manage, and market their businesses.

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