Promoting Your Business in Under 30 Seconds

I remember a seminar I attended several years ago. The speaker began by saying "how many of you here in this room can tell another person what you do in under 30 seconds?" Almost no one raised their hands. There must have been 300 people in that room and yet only a dozen said they were able to tell others what it was they do in under 30 seconds.

So, now I'll ask you. Can YOU tell folks what you do and who you are in under 30 seconds? Imagine you are in line at the grocery store. The person in front of you comments on something in your basket. A conversation begins to develop. You're now asked "so hey, what do you do?"

Think of television and radio. Commercials are 30 seconds. There's a reason for this. Most of us fast forward through even those 30 seconds. Think of yourself as a consumer. Do you want to sit through more than a 30 second commercial? Do you want to hear someone’s verbal commercial go on for more than 30 seconds?

When you're asked what you do, consider this to be your chance for a 30 second all inclusive commercial. If you can't tell someone what you do in under 30 seconds, it's time to rethink your commercial. How can you provide all the basics in under 30 seconds?

If you're thinking "but my situation is different, I can't possibly tell someone what I do in under 30 seconds" consider why every brand imaginable can do a 30 second commercial regardless of what they're selling. Think about how you can repackage your commercial to let others know what you do.

I like people in general. I'm happy to give a 30 second commercial and then say "wow this has been nice, want to meet for coffee?" Some folks will say yes, some will say no. Some yes's might turn into business for me, some might lead to a wonderful friendship.

Play around with how you can make the most of your 30 seconds. See if you can do what major brands do, get folks interested in just 30 seconds.

Audrey Okaneko has been working at home since 1983. She can be reached at audreyoka@cox.net or visited at www.recipe-barn.com

Article Source: http://www.wahm-articles.com

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