The Importance Of Page Rank--Still All The Rage?

What's all the hype about page rank? Is it really that important?

A lot of webmasters seem to think so.

Will you get more traffic to your website if you have a high page rank? Not necessarily so...

Let's face it...to have a successful website, you need targeted traffic and lots of it. Do you need a high page rank to get that traffic?

The answer to that question is a simple "no"...I have seen many sites with a page rank as low as (0) crawl up high on the search engines. It seems that page rank is no longer that important to a website's success.

What IS important is how a site ranks on the search engines. Good search engine rankings are what all webmasters should strive for. You will need to build a website with good, useful content and keep adding that content...the search engines love it! The more content you add, the better the search engines will find you.

Articles are a perfect way to add content and also specific keywords to your website. In fact, article marketing itself has been the most effective promotion that I've personally used to market my work at home sites. Submitting useful articles with keywords that relate to your business to various directories and forums has become considerably popular in the marketing world.

This will also bring you more incoming links, and this is what will make you rank higher in search engines. Trial and error has proven this time and time again. Actually, getting more incoming links will help both your page rank and your search engine ranking.

Sure...a high page rank will always help your website. But, it's not the most important key for success. The key to a steady flow of traffic is consistently adding fresh content for your visitors. And the end result is more customers and sales.

Article Source: http://www.wahm-articles.com

Article Written By: Tammy Embrich

Tammy owns and operates two work at home websites, a work at home forum, a recipe site and three blogs.

She offers free work at home job leads for the job seeker, business work at home articles, tips, and more. You can visit Tammy at Work At Home Jobs and Work At Home Articles.

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