Understanding Google Ad Words

Google Ad Words is a good marketing tool to bring targeted traffic to your site if you can afford the added costs. I know alot of small businesses cannot afford the additional costs of paying for Google Ad Words each month. With a reasonally small amount of work and effort you should be able to raise the number of unique visitors and sales from your site.

Ad Words is simply based on KEYWORD. Basically people run a search through a search engine for keywords if one of your keywords was chosen your ad will be shown. And you will charged according to your agreement with Google Ad Words. For Example if I was advertising Heartland Marketplace on Google Ad Words one of my keywords might be Craft Mall so everytime someone typed in Craft Mall my site would show up in the ads therefore driving customrs to my site.

Ad setup is VERY simple:

Headline no more than 25 characters
Line 1-No more than 35 characters
Line 2-No more than 35 characters

The most important part is to get the most content in those two small lines! Second most important part is to hit on every keyword that may pertain to your site. You want to make sure your ad is eye catching, that you gave enough information to spark their interest, so that people will click on your ads.

Here are some links you will need when creating your ad for Google Ad Words

1-Google Ad Guidelines
2-FAQ section
3-Good Overview of the Steps

Once your ad is ready you will want to create a account. You also will need to decide how much you are willing to pay PER DAY to have Google display your ads. They suggest $5 a day but that can be very costly so I recommend start low and see if you see any diffrence in your targeted traffic before you go for $5 a day or more!

Angie Wenke is a WAHM who is the proud owner of Heartland Graphics and owner of a WAHM podcast Frugal WAHM's Talk Radio. Angie is a Married mother of two who lives near St Louis, MO and loves writing new articles and helping her fellow WAHM's on their dreams to own a successful WAHM business.

Article Source: http://www.wahm-articles.com