Website Traffic From Using Free Directories

We all want traffic to our sites. We all want free advertising. It's absolutely wonderful when we are able to combine the two.

Directories are a wonderful way to advertise for free and receive traffic to your website.

Today, I found a blog directory and was excited to find several dozen blogs on the topic I had chosen to read about. I was quite disappointed when several of the blogs were either on a different topic or took me to pages that were not blogs. Expecting to see blog entries, instead I found some "today only" sale pages, along with some newsletter sign up pages. When I did not find what these site owners had advertised, a blog, I quickly navigated away. This is lost traffic. I never looked at their site.

Free advertising and submitting your various pages to directories is great, make sure you are really offering what you say you are offering.

I have a plug board on my site. I have submitted that one page to several directories. If you find my plug board through a directory the link will take you directly to my plug board. Of course I hope you'll stay and visit, however even if you don't you'll have gotten exactly what you came for.

I also run contests on my site. Same thing. I submit the contest page only to contest directories. When you click that link you are taken immediately to the contest page. Those who come, get exactly what they came for, the contest entry form.

And of course I also have a blog. I submit the blog URL to blog directories.

One thousand page hits with no sales is really not much better than zero page hits. Either way, you have no sales.

Use your navigation to get folks to other pages of your site. Done right, you can use the top, bottom, left and rights margins to provide other links to other areas of your site.

Always start though by having folks land on the page they are expecting, so that you keep them on your site from the first click.

Audrey Okaneko has been in direct sales since 1983. She can be reached at audreyoka@cox.net or you can Become a Tupperware Consultant

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