What Do Taglines Do?

Are taglines really that necessary for a business?

That’s a difficult question to answer because there are so many different companies who approach the subject in a wide variety of ways. Some companies are known for their taglines. Who doesn’t know that Nike’s tagline is Just Do It? They managed to make their tagline such a major part of their business that they were able to embrace it as part of their brand name.

But other businesses have taglines I’ve never even heard of. There are some large companies that actually do have taglines but so rarely use them that I have to question if it was worth making one to begin with. For other companies they might have a tagline that was initially big but eventually faded from their company’s identity until most people around today really don’t know what it is.

So should you consider getting one for your company?

Taglines give you a chance to further shape your brand name. Your company name, logo, and tagline will likely be the three most important factors in forming a strong brand name. The more ways you have of getting people to remember you the better the odds are of getting your name widely known.

Consider the impact a tagline might have on something like custom business cards. A catchy, perhaps funny tagline might be just what your business cards need to give them that extra edge. When people see the tagline they’ll quickly remember who you are, or they might learn something more about your business, though that depends on the tagline.

Some taglines are made to specifically describe some aspect of the business, or some part of their company’s goals. Others, like the Just Do It tagline, are more about evoking a specific emotion or feeling rather than describing anything about the company itself.

One test you can use to consider whether or not a tagline is needed is to figure out just how strong your corporate identity would be if you didn’t have one. Could you get custom business cards that have a strong enough brand name already that you don’t really need that extra touch? If you feel that your brand name is capable of standing on its own already, or if you feel your logo is enough, perhaps you could just ignore taglines altogether.

If you are going to make tagline be sure that you keep it short and to the point. Taglines are a lot like logos in that they’re meant to help a person better remember a business. If you start to get too long or complicated with your tagline than no one is going to remember them.

The best taglines are typically only a few words long, and this helps them stick with people. Often they’ll create some strong emotion or be funny enough to help a person recall them.

It can be rather difficult to come up with a good tagline, which is why I would suggest really considering whether or not you need one before you do anything else.

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