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Home | Sales & Marketing


What’s Your Marketing Personality?

By: Michelle Shaeffer

For new business owners marketing can be a big challenge. If you aren’t sure where to begin, take some time to think about what you enjoy, and you’ll find your “marketing personality.” You can use that to build a marketing plan that you won’t dread acting on.

Do you enjoy writing? Write some reports and distribute them free. Or write articles and place them on ezinearticles.com and other sites.

Do you enjoy talking and spending time in groups? Go to the local mom’s hangouts, library story times, where ever your target market is and make friends! Then share a business card.

Are you a graphics/print design whiz? Throw together some rockin’ flyers then get out there and hang them up. Or make a few cool blinkies with messages your target market would love, then setup a MySpace page and give the blinkies away free.

Love to teach and motivate people? Try offering a free teleseminar or creating a short video seminar about something related to your products or services.

Great at explaining and demonstrating how things work? Think of something related to your product or service you can demonstrate, record a video of it, and distribute it on YouTube. This can work especially well if you can think of a creative way to add an element of mystery or humor to it.

Don’t worry about following some checklist of the “right” marketing methods, or what’s “hot” today in marketing – you need to follow the methods that work for your personality and your products. As you continue to grow your business you’ll find that you can stretch yourself into new marketing methods and strategies.

Article Source: http://www.wahm-articles.com

And now, let me give you access to some great free resources for small businesses including 101 Free/Cheap Ways to Market Your Business, 119 Things You Can Outsource, and more at www.michelleshaeffer.com

Michelle Shaeffer has been a work at home mom for more than 10 years and loves to share the tips and strategies she's learned to help other home based business owners balance, manage, and market their businesses.

This article may be reprinted for free so long as the author's resource box is kept intact and all links remain live and clickable. The Article Source must also be included. All rights are reserved by the author.

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