Who Are You Attracting In Direct Sales?

I think all of us have read about attraction marketing and how if we think good thoughts, somehow those good thoughts will magically turn into our reality. Unfortunately the writers of these books don’t talk about what a “good thought” really is. They only tell you to always have good thoughts.

When it comes to recruiting in direct sales, you will indeed attract the people you set out to attract. I’d like to provide some examples.

I was running ads that said things like “earn your starter kit for free” and “get a rebate on your starter fee.” What happened is that the people who responded were people who wanted a free kit and wanted to put as little into this new business as possible.

Then I began running ads sharing the benefits of the two starter kits I could offer and all of a sudden the people contacting me were interested in the larger kit and were interested in building a business.

The change was so subtle it was almost hard to recognize but the difference was amazing. I went from attracting free kit seekers to attracting those who wanted to build a business.

If you find that you are not attracting the people you wish to attract, try something different. Re-word your ads, re-word your flyers, re-examine where your leads are coming from.

The other thing I’ve noticed is that when I speak to prospective new distributors about making a commitment to join the same day, I end up with immediate sign ups. When I make statements like, “Take your time, think about it,” that is exactly what they do and often I never hear back.

Attraction marketing is strong. Take the time to examine what you are saying and who you are attracting. If you find you are not attracting the very people you wish to attract, make some small changes until you begin to attract the very people you wish to attract.

Audrey Okaneko has been in direct sales since 1983. She can be reached at audreyoka@cox.net or you can Become a Tupperware Consultant

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