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Alicia Forest's Articles

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Simple Product Creation Once you've figured out your niche (or you've at least narrowed it down significantly), it's time to figure out what problems they are struggling with, and what they want by way of solutions. Remember, if you will only ask your market, it wants to help you create the products it wants to buy! Time Management Tips for Busy Businessowners "I don't know you how do it, Alicia...with two little ones to care for and so few hours in the day to actually focus on your work. Somehow you manage to write your weekly ezine, hold a bunch of teleseminars each month, run your 10-week group coaching program, AND be creating and promoting new offers and new products all the time. Why You Should Consider Pay-Per-Click Advertising for Your Business Would you like to bring targeted traffic to your website in as little as 15 minutes? Then you should learn about pay-per-click (PPC) advertising, especially if you are starting to optimize your website for the search engines. How to Make Your Email Promotions Sell More Just like writing a sales page for your product, program or service, writing successful email promotions can be easier than you think. There's a science to it, more than an art, and to get you started, I'd like to share a tested formula for you to follow. 4 Simple Steps to Starting Your Affiliate Program I was one of those online businessowners who was hesitant to add an affiliate program to my business building efforts. But once my clients and customers starting asking me if I had one that they could join, I knew it was time to bite the bullet and conquer this particular piece of technology. Build Your List Fast via Interviews Did you know that one of the quickest ways to draw attention to your business is by conducting interviews of people in your niche whose name is familiar to your target market? Make a Connection with Your Ezine Readers Are there ezines that you receive that you just can't wait to read? I know I have 3 or 4 that I read as soon as they hit my inbox, and others that I print and put in my "reading box" next to my desk. Your Online Business Sales Cycle Creating a profitable business online is a process, just like creating any other business. Regardless of what it is that you're offering, your cash flow is based on your sales. To Niche or Not to Niche Are you like many enterpreneurs who are afraid to choose a niche for your offerings? I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true. 3 Steps to Driving the Right Traffic to Your Website One of the biggest challenges many of my clients have is getting enough visitors to their websites. And not just any visitors, but the right kind of visitors - the ones who are high quality prospects for you. Is Your Website Working For You? A question I often ask my target market is, "what's your biggest challenge with building your business online?" And one answer I get frequently is this: How do I make my website earn money? How to Increase Your Sales BEFORE You Launch Your Product or Service If you're following the marketing & product funnel business model that I teach, you're likely getting good sales from every offer you're making to your market. If you'd like to increase those sales numbers, however, there are several strategies you can implement to do so, starting with before you even put your product, program, or service out there. What's Your CFO (Compelling Free Offer)? One of the reasons I love the business model I teach is because it effortlessly PULLS clients to me. I never have to chase them or worry about having as full a roaster as I want. The first step in making this happen is creating what I call your CFO - Compelling F.r.e.e. Offer. The problem is that very few solo-preneurs actually utilize this simple method of attracting all the clients they want. 5 Easy Ways to Always Give Your Niche Something New "Do I always have to come up with something new?" This is a question I get asked often by my private clients, and the answer is a resounding YES, if you want to continue to grow your business. Besides boring your target market after awhile, you'd get bored, too, so yes, you want to breath some life into your business by consistently coming up with new offers. This helps keep your list interested, and it helps you stay cutting edge in your market. Who Are Your People (aka Your Niche)? Are you afraid to choose a niche for your product or service? Are you afraid that you'll be limiting your business if you narrow your niche down too much? If you answered yes to either of those questions, you are not alone. Lots of new business owners struggle with this issue. Measure Your Results for Faster, Easier and More Success When I was studying for my MBA, my most challenging class was statistics. And even though I managed an A- in the class, it took every one of the few analytical brain cells I had to do so. Leverage Your Time & Talent to Help More People & Make More Money When I first went into business for myself seven years ago as a marketing and public relations consultant, I struggled with setting my fees. Create a Powerful Vision In the Client Abundance coaching programs, we work on implementing several strategies that are designed to PULL your business forward, almost effortlessly. One of those strategies is creating a powerful vision for your business. Skip the Resolutions! Did you take some time this past week to think about and perhaps even write down your resolutions for 2008? Asking: A Key to Your Business Success Many small business owners have a difficult time asking for business. It's not that they don't want the business, but wouldn't it be so nice if people just handed over their money for our product or service rather than our actually having to ask them for it? Guarantees: Why You Should Offer Them There are many questions that often come up for new small business owners around offering guarantees - what kind, how long, am I risking too much by doing so, and even if they should offer them at all. How to Use Trial Offers to Increase Your Sales Do you ever find yourself tempted to purchase something online, and even with a money-back guarantee, you're still not quite sure about handing over your cash? Turn Your Competitors into Collaborators Do you get discouraged or stuck in building your business because you think there's too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. 7 Easy Ways to Ease Ezine Writer's Block? If you publish an ezine regularly, inevitably there are times when you get stuck and can't quite come up with the perfect article for your issue. Sometimes just taking a break and coming back later will give you a fresh start. But other times you need more of a "writing prompt" to get you going. Make Your Ezine Make You Money Writing a regular ezine (online newsletter) can sometimes feel like hard work. So if you're putting in the time and effort to give your readers valuable content, consider implementing at least a few of the strategies in this article to help your efforts pay off in profits. Increase Your Bottom Line by Hiring Help Do you do everything yourself when it comes to running your business? Or are you like me and find it difficult to delegate to others, at least sometimes? Do you think you don't have the money to hire help? Well, I'm going to show you how hiring help can help increase your bottom line dramatically. 4 Easy Steps to Leveraging Your Articles Writing valuable content-rich articles for your target market and submitting them to article directories and other publishers is one of the best ways to market your business, become known as an expert in your field, and add subscribers to your list.

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