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Alicia Forest's Articles in Business Sense

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Why You Should Consider Pay-Per-Click Advertising for Your Business Would you like to bring targeted traffic to your website in as little as 15 minutes? Then you should learn about pay-per-click (PPC) advertising, especially if you are starting to optimize your website for the search engines. Who Are Your People (aka Your Niche)? Are you afraid to choose a niche for your product or service? Are you afraid that you'll be limiting your business if you narrow your niche down too much? If you answered yes to either of those questions, you are not alone. Lots of new business owners struggle with this issue. What's Your CFO (Compelling Free Offer)? One of the reasons I love the business model I teach is because it effortlessly PULLS clients to me. I never have to chase them or worry about having as full a roaster as I want. The first step in making this happen is creating what I call your CFO - Compelling F.r.e.e. Offer. The problem is that very few solo-preneurs actually utilize this simple method of attracting all the clients they want. Turn Your Competitors into Collaborators Do you get discouraged or stuck in building your business because you think there's too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. To Niche or Not to Niche Are you like many enterpreneurs who are afraid to choose a niche for your offerings? I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true. Simple Product Creation Once you've figured out your niche (or you've at least narrowed it down significantly), it's time to figure out what problems they are struggling with, and what they want by way of solutions. Remember, if you will only ask your market, it wants to help you create the products it wants to buy! Measure Your Results for Faster, Easier and More Success When I was studying for my MBA, my most challenging class was statistics. And even though I managed an A- in the class, it took every one of the few analytical brain cells I had to do so. Leverage Your Time & Talent to Help More People & Make More Money When I first went into business for myself seven years ago as a marketing and public relations consultant, I struggled with setting my fees. How to Increase Your Sales BEFORE You Launch Your Product or Service If you're following the marketing & product funnel business model that I teach, you're likely getting good sales from every offer you're making to your market. If you'd like to increase those sales numbers, however, there are several strategies you can implement to do so, starting with before you even put your product, program, or service out there. Guarantees: Why You Should Offer Them There are many questions that often come up for new small business owners around offering guarantees - what kind, how long, am I risking too much by doing so, and even if they should offer them at all. Create a Powerful Vision In the Client Abundance coaching programs, we work on implementing several strategies that are designed to PULL your business forward, almost effortlessly. One of those strategies is creating a powerful vision for your business. Build Your List Fast via Interviews Did you know that one of the quickest ways to draw attention to your business is by conducting interviews of people in your niche whose name is familiar to your target market? Asking: A Key to Your Business Success Many small business owners have a difficult time asking for business. It's not that they don't want the business, but wouldn't it be so nice if people just handed over their money for our product or service rather than our actually having to ask them for it? 7 Easy Ways to Ease Ezine Writer's Block? If you publish an ezine regularly, inevitably there are times when you get stuck and can't quite come up with the perfect article for your issue. Sometimes just taking a break and coming back later will give you a fresh start. But other times you need more of a "writing prompt" to get you going. 5 Easy Ways to Always Give Your Niche Something New "Do I always have to come up with something new?" This is a question I get asked often by my private clients, and the answer is a resounding YES, if you want to continue to grow your business. Besides boring your target market after awhile, you'd get bored, too, so yes, you want to breath some life into your business by consistently coming up with new offers. This helps keep your list interested, and it helps you stay cutting edge in your market.

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