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Alicia Forest's Articles


Speaking & Writing (1)	Sales & Marketing (3)
Time Management (1)	Motivational (1)
Newsletters (1)	Business Sense (25)
Affiliate Marketing (2)	Internet Marketing (2)
Internet (2)	Virtual Assistance (1)

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10 Ways Showing Gratitude Now Can Increase Your Future Income As busy businessowners, sometimes we forget to show our appreciation for our clients and customers. There are some simple ways to do this that will increase their loyalty and add to your bottom line at the same time. 3 Steps to Driving the Right Traffic to Your Website One of the biggest challenges many of my clients have is getting enough visitors to their websites. And not just any visitors, but the right kind of visitors - the ones who are high quality prospects for you. 3 Tips for Making Space and Opening the Flow for 2010 As 2010 looms just around the corner, I've been making space to open the flow for what's going to be my biggest year yet. Read Part 1 of this issue's article for ways you can do the same. 3 Ways to Increase Your List Numbers from In-Person Events Do you often attend in-person events, such as workshops, networking breakfasts, and seminars where you network and collect a bunch of business cards from the other attendees, but then you don't know what to do with them? Read this issue's article for 3 quick tips on how to make all your in-person networking much more effective... 4 Easy Steps to Leveraging Your Articles Writing valuable content-rich articles for your target market and submitting them to article directories and other publishers is one of the best ways to market your business, become known as an expert in your field, and add subscribers to your list. 4 Simple Steps to Starting Your Affiliate Program I was one of those online businessowners who was hesitant to add an affiliate program to my business building efforts. But once my clients and customers starting asking me if I had one that they could join, I knew it was time to bite the bullet and conquer this particular piece of technology. 4 Ways to Gracefully Set Boundaries In Your Business One of the many things I discovered when on my recent private retreat with my mentor coach Kendall Summerhawk was that I sometimes still have a tendency to bend in situations where I shouldn’t. Not actually bend-over backwards, but enough that I end up not feeling good about the situation. I’ve actually strengthened this boundary quite a bit in recent years, but as always, I’ve been tested on that a few times lately, so I wanted to share some of the ways I’ve strengthened this boundary within the way I run my business so you can do the same. 5 Easy Ways to Always Give Your Niche Something New "Do I always have to come up with something new?" This is a question I get asked often by my private clients, and the answer is a resounding YES, if you want to continue to grow your business. Besides boring your target market after awhile, you'd get bored, too, so yes, you want to breath some life into your business by consistently coming up with new offers. This helps keep your list interested, and it helps you stay cutting edge in your market. 5 Ideas for Writing Sales Pages That Sell Writing sales copy for your products and program tends to be a struggle for most online business owners. My recommendation is to learn how to write effective copy yourself, because no one knows you, your business, and your offer better than you. And because it's one of the most expensive things to outsource. 5 Ways to Turn a Holiday Lull to Your Advantage You may be too busy during the holiday season to notice if your business is slowing down a bit, but in case you're not, there are several things you can do to use this time to your advantage as you head into the new year. 7 Easy Ways to Ease Ezine Writer's Block? If you publish an ezine regularly, inevitably there are times when you get stuck and can't quite come up with the perfect article for your issue. Sometimes just taking a break and coming back later will give you a fresh start. But other times you need more of a "writing prompt" to get you going. 7 Quick Ways to Write Content for your Ezine or Blog Ever sit down to write an article for your ezine or a post for your blog and be at a loss for what to say? It happens to the best of us, so I thought I'd share some of the ways that I get unstuck when that happens to me. Asking: A Key to Your Business Success Many small business owners have a difficult time asking for business. It's not that they don't want the business, but wouldn't it be so nice if people just handed over their money for our product or service rather than our actually having to ask them for it? Build Your List Fast via Interviews Did you know that one of the quickest ways to draw attention to your business is by conducting interviews of people in your niche whose name is familiar to your target market? Create a Powerful Vision In the Client Abundance coaching programs, we work on implementing several strategies that are designed to PULL your business forward, almost effortlessly. One of those strategies is creating a powerful vision for your business. Excuses or Results? I love this question - and it's a critical one to answer honestly if you want to create real and lasting results in your business. Read more in this brand-new article. Guarantees: Why You Should Offer Them There are many questions that often come up for new small business owners around offering guarantees - what kind, how long, am I risking too much by doing so, and even if they should offer them at all. How to Increase Your Sales BEFORE You Launch Your Product or Service If you're following the marketing & product funnel business model that I teach, you're likely getting good sales from every offer you're making to your market. If you'd like to increase those sales numbers, however, there are several strategies you can implement to do so, starting with before you even put your product, program, or service out there. How to Make Your Email Promotions Sell More Just like writing a sales page for your product, program or service, writing successful email promotions can be easier than you think. There's a science to it, more than an art, and to get you started, I'd like to share a tested formula for you to follow. How to Tame the Niffler in You If you've read Happy Potter and the Goblet of Fire, you might remember that a Niffler is a critter that hunts treasure. Once it finds one treasure, it moves on quickly in search of the next prize. How to Use Trial Offers to Increase Your Sales Do you ever find yourself tempted to purchase something online, and even with a money-back guarantee, you're still not quite sure about handing over your cash? Increase Your Bottom Line by Hiring Help Do you do everything yourself when it comes to running your business? Or are you like me and find it difficult to delegate to others, at least sometimes? Do you think you don't have the money to hire help? Well, I'm going to show you how hiring help can help increase your bottom line dramatically. Is Your Website Working For You? A question I often ask my target market is, "what's your biggest challenge with building your business online?" And one answer I get frequently is this: How do I make my website earn money? Lessons from Scarlett: The Original Female Entrepreneur I think if you've been a survivor of any sort, you can relate to Scarlett O'Hara from Gone with the Wind. Sure, she used her womanly wiles to get what she wanted, but hey... who hasn't? Leverage Your Time & Talent to Help More People & Make More Money When I first went into business for myself seven years ago as a marketing and public relations consultant, I struggled with setting my fees. Make a Connection with Your Ezine Readers Are there ezines that you receive that you just can't wait to read? I know I have 3 or 4 that I read as soon as they hit my inbox, and others that I print and put in my "reading box" next to my desk. Make Your Ezine Make You Money Writing a regular ezine (online newsletter) can sometimes feel like hard work. So if you're putting in the time and effort to give your readers valuable content, consider implementing at least a few of the strategies in this article to help your efforts pay off in profits. Making Space and Opening the Flow for 2010 - Part 2 As 2010 looms just around the corner, I've been making space to open the flow for what's going to be my biggest year yet. Read this article for ways you can do the same. Measure Your Results for Faster, Easier and More Success When I was studying for my MBA, my most challenging class was statistics. And even though I managed an A- in the class, it took every one of the few analytical brain cells I had to do so. Simple Product Creation Once you've figured out your niche (or you've at least narrowed it down significantly), it's time to figure out what problems they are struggling with, and what they want by way of solutions. Remember, if you will only ask your market, it wants to help you create the products it wants to buy! Skip the Resolutions! Did you take some time this past week to think about and perhaps even write down your resolutions for 2008? The Simple Way to Practice What You Preach I've been so wrapped up in helping my Private Platinum clients plan their own amazing years that my own map has taken a bit of a backseat. This article will give you a simple way to make sure you're focusing on your own growth as well as that of your clients. Time Management Tips for Busy Businessowners "I don't know you how do it, Alicia...with two little ones to care for and so few hours in the day to actually focus on your work. Somehow you manage to write your weekly ezine, hold a bunch of teleseminars each month, run your 10-week group coaching program, AND be creating and promoting new offers and new products all the time. To Niche or Not to Niche Are you like many enterpreneurs who are afraid to choose a niche for your offerings? I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true. Turn Your Competitors into Collaborators Do you get discouraged or stuck in building your business because you think there's too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. What's Your CFO (Compelling Free Offer)? One of the reasons I love the business model I teach is because it effortlessly PULLS clients to me. I never have to chase them or worry about having as full a roaster as I want. The first step in making this happen is creating what I call your CFO - Compelling F.r.e.e. Offer. The problem is that very few solo-preneurs actually utilize this simple method of attracting all the clients they want. Who Are Your People (aka Your Niche)? Are you afraid to choose a niche for your product or service? Are you afraid that you'll be limiting your business if you narrow your niche down too much? If you answered yes to either of those questions, you are not alone. Lots of new business owners struggle with this issue. Why You Should Consider Pay-Per-Click Advertising for Your Business Would you like to bring targeted traffic to your website in as little as 15 minutes? Then you should learn about pay-per-click (PPC) advertising, especially if you are starting to optimize your website for the search engines. Your Online Business Sales Cycle Creating a profitable business online is a process, just like creating any other business. Regardless of what it is that you're offering, your cash flow is based on your sales.

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