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Barb Girson's Articles in Direct Sales

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Barb's Better Booking Checklist —For Direct Sales Home Parties I learned quickly in direct sales that I had to approach booking parties with a plan or I would not book parties. Thus when I decided to become a booking expert and truly master the skill, my booking average went up to 3-4 bookings per party. Because my success was not without struggle, my experience helped me relate to the discomfort involved with asking for parties and ultimately made it possible for me to help others overcome it. I will never forget how uncomfortable I felt when I first started. Learning can be painful but building skill is priceless. Read on to see how many of the booking steps you practice from my 'Barb's Better Booking' Checklist'. Go, Grow, and Get Gusto to Reach Your Goals-3 Pointers from a Personal Story This month, Rayna, our daughter, graduated from cosmetology school. It was a very special weekend celebrating her accomplishment. Like we often experience while pursuing our goals, she had so many ups and downs during her 18 month journey. There were obstacles to overcome and challenges to hurdle, in order to complete the requirements. Sometimes, like Rayna, we can be lost before we can be found (or find). We must picture our paradise before we can pursue it. Read on for three pointers to get gusto toward your goals which came from my personal story. Direct Selling - The High-heeled Approach -Remember who you A.R.E.! We typically start each year full of hopes and dreams to make each year better than the last. With a fraction of the year behind us, take stock of your habits. Boost Your Sales Events & Meeting Attendance - 4 Key Questions To Help You Build Big I recently attended one of the monthly eWomenNetwork events for the first time. Since the dynamics of sales promotion, client engagement, consumer outreach, networking events and sales event planning continuously intrigues me; I thought I would share my observations during this luncheon to provide my insight for you. How To Conquer The 3 Most Common Networking Concerns -Pushy, Perfection, Possibly NO The weather is beautiful. It's time to get out, 'network' and meet new people. Yet three common networking concerns surface and might hold us back. Networking remains one of my most successful sales strategies. Follow UP Do and Follow UP Don't - 2 Unforgettable Stories Whether you are following up with perspective Hosts, potential recruits, networking leads or business contacts, effective follow up is the key to getting the sale, securing an offer or sealing a deal. For those who collect leads, 70% of the leads gathered are typically never followed up on...yet there is a sales fortune in the follow up. When you are focused about how you follow up, you are more likely to stand out and be unforgettable. Seek opportunities to build relationships first and then talk about products, services, people, or events. This is especially important if you are in direct sales, direct selling or have a home based business. Keep your name in constant circulation and never underestimate the power of name recognition. Read on for 2 Unforgettable Follow Up stories.... Spring S.T.A.R Team Building Checklist To Be Bigger and Retain Better This Summer It's spring! The sun is out. Spring with all of the beauty brings some important business considerations. Read on for a handy checklist to help Leaders build bigger, stronger teams this spring and retain them through the summer. When I started in direct sales it took me a few years of experiencing the ups and downs and effects of the season to understand the necessary shifts needed as a Leader. Most of the seasonal shifts were related to the impact of seasonal sports that our daughters got involved with (i.e. softball, cheerleading, roller derby). Plus when and how to schedule business appointments, home parties and recruit interviews was often determined by whether the children were in school or out of school. Without foresight, the schedule that was going smoothly and in a groove would not work. The business demands would pull at me and create an internal conflict. Use this checklist to help you enjoy this season and get on top of the seasonal shifts coming your way. Share and Sell Your Gifts - 4 Handy Sales Tips To sell your gifts this season, connect with customer and Host's mind set. Take notice of how you position verbal and printed messages as you recommend the gift-giving option. Think about what the average consumer spends for the different components of their holiday priority list and use this information to give practical suggestions. As conversing evolves into questions, be prepared to move the conversation to one of new opportunity, for a stronger, more successful holiday season. Trends influencing gift-giving this season includes themes, such as, simplicity, streamlining, convenience shopping (online and catalog), improving health and fitness and nesting. (Source: Giftingresources.com/gifts/hottrends) If you can package your product or service in accordance with one of these trends, you will be much more apt to spark interest. Here are 4 handy tips to help you share and sell your gifts this season: 5 Steps to Make Your Fall Fairs More Fruitful As the air turns crisp and the leaves change, fall presents many seasonal opportunities to work trade shows, events, booths, fairs, and festivals. Adding a booth or fair to your marketing mix can be very beneficial and help you grow sales, especially if you have a direct sales, home-based business. Selecting the right booth or fair that attracts your targeted market can be a tremendous opportunity to generate leads and to book parties or find potential recruits. You get to meet new prospects face to face, and see people who might want what you provide. Read on to learn 5 steps to help you have a successful show experience this fall... 6 Sticky Ideas To Help You Stand Out In Direct Sales I am reading Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath Dan and Chip Heath identify 6 principles (highlighed below) that make an idea stick. I have expanded upon these principles in an entrepreneurial, direct selling, home-based business context. This information makes a concise success checklist when launching a new product, creating a marketing campaign, offering an incentive or communicating a vision. Read On To Learn The Six Principles of Sticky Ideas And How To Apply Them To Direct Sales...

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