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Barb Girson's Articles in Sales & Marketing

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What Not To Say When Selling - 3 Weak Word Choices To Avoid We are all in sales, just embrace it. Selling is providing a service, sharing information and issuing an invitation. A sale is both an art and a science. Even very successful women have hang ups when it comes to 'sales' and 'selling'. No one likes to be thought of as too sales-y. Plus, no one likes feeling sold and most of all no one wants to sell out to achieve success. Women often get concerned about what I call the 'P' Sales Plagues that truly block Profit Potential. Read on to learn 3 'weak' word choices to avoid that follow the P Sales Plagues. Googlize to Save You Time and Money - 18 Reasons Why AOL, Hotmail, Yahoo...even Outlook users listen up! I have been a long time loyal AOL user. My AOL email address spans back a decade. Though it can be easy to switch e-mail addresses, I have always seen the importance in keeping my e-mail address the same, so as to maintain connection with my valuable contacts and sales leads in the process. Moving away from AOL has not been a quick or easy decision. That was before I learned the virtues of Gmail and how it help entrepreneurs, direct sellers, and sales reps. I have become a Gmail (Google's email) guru. Google products help me to save time, money and ultimately increase revenues. Gmail is Google's solution for bringing email, chat and (with their newest addition BUZZ) social networking to one place. The Google site states, "Gmail is built on the idea that email can be more intuitive, efficient, and useful. And maybe even fun."...and I agree. This is why I want to share some of the key benefits that I enjoy. Read on to learn more 'Tis the Season for Family, Friends, & Follow Up - 10 Timely Tips This is the time to gather sales, prepare for the New Year and make memorable time for family and friends. Now through February requires the strongest effort and the most multi-faceted approach to growing your business, especially in direct sales. Many businesses conduct between 25-40% (Source: NRF) of their annual sales during these holiday months. December in particular requires additional energy and planning to not only surge your sales but also to truly enjoy the special time of year yourself. The secret to starting a prosperous new year is to add one more ritual to your holiday tradition; one day devoted to Unforgettable Follow Up™. During this day, it is essential to reach out to former customers and Hosts, and take the time to thank them personally for their business. Scheduling a single day of focused phone calls work wonders. Read on to 10 timely sales tips…

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