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Colleen Davis's Articles in Business Sense

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Promotional Strategies For Those Who Don’t Like Promotion Not every small business owner is a natural seller. Many business owners are introverts or don’t like to be seen as pushy and unrelenting – the typical salesperson stereotype. But there’s nothing that says typical salespeople get all the sales or are the best at promoting a business. Cultivating Your Business Image When you have a business, it’s important to know the many ways you can build its image. We hear of many different ways, but some are more effective than others. How To Create A Marketing Plan If your marketing plan consists of giving a discount when inventory is high and letting customers know about the discount by hanging posters in your window, you may want to rethink your plan. 4 Ways To Create A Strong Logo For small businesses, marketing and branding may be the last thing on your mind. You’re busy with running day-to-day operations, focusing on what’s happening in your company today. But don’t forget to think of the future. Gaining an Objective Look at Your Brand Name The closer you are to something the more likely it is you’ll have a skewed perspective of it. A lot of people don’t like to hear any criticism because to them what they’re doing is perfectly fine.

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