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Colleen Davis's Articles in Business Sense

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4 Ways To Create A Strong Logo For small businesses, marketing and branding may be the last thing on your mind. You’re busy with running day-to-day operations, focusing on what’s happening in your company today. But don’t forget to think of the future. Brand Stories: Once Upon a Time… A story is always good. Stories are close to our hearts because it is something that we have grown familiar with through the years. Who could forget mommy’s bedtime stories that almost always Cultivating Your Business Image When you have a business, it’s important to know the many ways you can build its image. We hear of many different ways, but some are more effective than others. Customers or Clients? If you are in business, you most probably have been trying to get customers to buy your products or avail of your services. But have you ever thought about trying to gain clients instead of customers for your business? I know what you’re thinking now. Entrepreneurial Characteristics: Your Key to Success If you want to start and succeed in your own business, you should first ask yourself, “Do I have what it takes to be a successful businessman?” Not everyone does. Entrepreneurs are special people. Their personal characteristics are not found in everyone. Gaining an Objective Look at Your Brand Name The closer you are to something the more likely it is you’ll have a skewed perspective of it. A lot of people don’t like to hear any criticism because to them what they’re doing is perfectly fine. How To Create A Marketing Plan If your marketing plan consists of giving a discount when inventory is high and letting customers know about the discount by hanging posters in your window, you may want to rethink your plan. How to Design an Interesting Presentation When you are in business, presentations are many. You need to make presentations most of the time because you would want to let target clients know the best about your business and what you can offer them. Delivering presentations then is part and parcel of ay marketing strategy of the business. Managing Moments of Truths The biggest challenge for any business is how to convince potential clients or customers that they are getting value for their money. Parting with one’s hard earned dollars is a value judgment that can be conditioned by the right strategy. Promotional Strategies For Those Who Don’t Like Promotion Not every small business owner is a natural seller. Many business owners are introverts or don’t like to be seen as pushy and unrelenting – the typical salesperson stereotype. But there’s nothing that says typical salespeople get all the sales or are the best at promoting a business. Small Talk – Not Small After All! Small talk - you are either good at it or an utter failure. Either in a social gathering or in a business environment, small talk is one thing that almost anyone of us has to go through. Even experienced people have had issues with small talk particularly if the person

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