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Colleen Davis's Articles in Internet Marketing

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The Way Forward: Email Marketing Have you ever wondered why email marketing is becoming the preferred choice among many marketing strategists? Before the advent of email, business people exchanged postcard printing. Start Conversations Rolling Marketing strategies seem to be some sort of monologue because there is only one party talking. Most marketing strategists have the notion that all they have to do is to sell the product or service. Their campaign is focused on 'Buy me. I am good for you.' Poster printing, TV ads, radio spiels – they all talk to consumers. Establishing the Right Tone Ever picked up a piece of advertising, maybe a postcard, and seen in massive letters across the front of it something that just sounds so incredibly excited you can’t really believe it anymore? It’s like commercials where the announcers have these giant smiles Don’t Try to Force Authenticity I have to wonder how many companies have hired someone to do their graphic designs for something like their business card printing, and have told the company they hired, “Make it look different but authentic at the same time.”

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