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Colleen Davis's Articles

  • Why You Should Market with Postcards
    If you aren’t using postcard marketing in your marketing campaign, you are missing out on an effective and low-cost marketing tool. Here are some of the top reasons why you should add postcards to your marketing repertoire pronto.
  • Why You Should Let Professionals Handle Your Letterhead Printing
    If you look at most desktop publishing applications today, you will note that it is very easy for anyone to use them to print their own letterheads. That is why I have been meeting a lot of people who say that they do not need to hire professionals now for custom letterhead printing.
  • Why Postcards Can Be More Than Postcards
    Normally, a postcard is something you pick up when you are away from home. Travel destinations use postcard printing for travelers to buy and send to their friends. Often this features a very nice picture of the place
  • Why Not Go Flyer Marketing?
    If you have been in business for a few years, or even just for a few months, you should have already thought of and probably done a little flyer printing for marketing. If you did, then you probably did good. However, if you still have not invested in flyer printing
  • Why Mailing List Services Sell
    You may have read about mailing list services. Or you may have received a material or item through this kind of service. Either way, you are intrigued by what mailing list services have to offer. You may want to make use of this service for your business
  • Why Leaflet Printing Is Worth All Your Time And Money
    A lot of companies nowadays opt to hand out leaflets to advertise their product or any upcoming event. Since they can be distributed to a lot of people in an instant, leaflet printing has become one of the most convenient promotional activities through time.
  • Why Include Mailing Services In Your Marketing Plan
    Business marketing entails a lot of preparation. Before the implementation of the different marketing strategies and techniques , businesses, companies, and organizations spend most of their time making sure that every part and parcel of their business marketing plan will work.
  • Why Electronic Gifts Ruined My Holidays: Case In Point The Electronic Postcard
    Did you receive all those electronic greeting cards and postcards this past holiday season? What happened huh? I remember the days of “physical” postcard printing where I actually had something to hold on to (and probably cry with joy about).
  • Why Custom Mailing Envelope Works
    Making your own print marketing materials is surely a source of creative satisfaction for you. You can make use of your creative skills to create print materials that are of high value to your business or company. Custom made print materials not only bring out
  • Why Custom Folders Are A Lot Better Than Your Normal Folders in Business
    I know that a lot of people are still wondering why they still need to invest in custom folder printing. With all the new commercially available design folders out there for the office, the money allotted for custom folder printing might seem like a waste.
  • Where to Get Professional Business Cards
    Professional business cards should be your tool of choice when you are going on meetings as well as presentations. Your business cards say a lot about you as well as the company you are representing. Thus, the next time you attend a formal event
  • Where to Find Cheap Catalog Printing
    Catalogs are an effective marketing tool to promote your products and services and your business or company in general. That is why if you want to market your business to your target clientele and get known in the industry, present your business through catalogs.
  • Where do You Get Your Information?
    Each time a new marketing push comes along you’re going to need to gather quite a bit of information on your customers and what they like. This is the vital first step towards any successful marketing.
  • When Posters Can Help
    The trickiest and most frequent question encountered when putting together plans for poster marketing is that of timing. Posters are a great advertising tool and can be immensely effective
  • When Choosing Your Brochure Template
    Even with many new marketing tools available for any business to promote their offering – there’s hang tag printing, table tents, bookmark printing, stickers, and large format posters – brochures would always remain one of the classic favorites for many
  • What Your Posters Need To Make Them More Understandable
    Want to make your designs for poster printing more understandable? Well, you do not need to look at lots of poster samples to figure out how to do that. In this guide to poster printing and design
  • What Your Banking Brochures Really Need
    If you are in the banking industry, then you should really be familiar with printing brochures. Brochure printing is one of the prime investments a bank should go for in terms of promoting their services. However, did you know that banking brochures have very specific parts that make it different from other brochures?
  • What You Wear Is Who You Are
    In life, people often say “tell me who your friends are and I’ll tell you who you are.” This means that who you surround yourself with tells of what kind of person you are. In marketing it’s almost the same thing – the way you surround yourself with things and how you present yourself
  • What You Should Know Before You Market
    Marketing is one process that any business should undertake in order for it to be successful. Even small businesses should consider marketing as their tool to get recognized and remembered. Although it’s very costly to advertise
  • What You Need to Learn When You’re Printing Brochures
    If this is the first time you print brochures, you will have to learn a few things in the way of brochure printing. Sure, you will commit a lot of mistakes or might even totally botch the whole effort.
  • What You Didn’t Think You Can Do With Custom Greeting Cards
    Are you trying to find the right kind of original design idea for your custom greeting cards? Well, drop your traditional views of custom greeting cards now. In this guide, I will teach you how to print greeting cards beyond the usual things
  • What You Can Expect With Folded Postcards
    Folded postcards are quite different from traditional postcards in many ways. You can expect a lot of different things from those folded postcards that you won’t otherwise see in other common configurations
  • What to Remember in Business Card Printing
    Online professional printing companies can bombard you with a lot of options in business card printing. They can suggest that you use different types of materials and printer settings in coming up with the design for your color business cards.
  • What to Avoid in your Postcard Printing
    Today, with more and more people getting fussy in the products they buy, no business can afford to neglect their marketing strategy. Many businesses are claiming to be the best and offering the cheapest products in the market. If you neglect your marketing effort
  • What Do Taglines Do?
    Are taglines really that necessary for a business? That’s a difficult question to answer because there are so many different companies who approach the subject in a wide variety of ways. Some companies are known for their taglines.
  • What are Catalog Printing Services?
    When promoting your products and services, you may want to consider this effective marketing material: catalog prints. Every successful business enterprise that offers products and services makes use of catalog printing for their business needs.
  • Wanted: An Honest Brochure
    In marketing, coming up with positive and almost blanket messages are regular tricks of the trade. And although this sounds negative in itself, we cannot deny the fact that positive messages tend to spread faster.
  • Using Multiple Posters at One Time
    The idea behind a lot of poster printing campaigns I’ve seen is to get the company’s name and marketing message in a set location, and that’s all. A single poster is therefore enough to accomplish this, and all the company will often put up in any given place.
  • Using Fundraising Calendars in a Small Business
    When you have a small business, you are probably always searching for great fundraising ideas to get you started, especially when you need extra resources to help you out. One of the best things that you can do in this situation is to print fundraising calendars.
  • Understanding the Marketing Impact of Business Cards
    Business cards can often be a little tricky to understand when it comes to the exact way they help your marketing. This confusion is drawn from the fact that they can often have a much different impact depending on the type of business that you run.
  • Understanding How To Promote Using Greeting Card Printing
    Greeting card printing is not the standard way to promote anything, but it is possible to print greeting cards for that purpose. It is quite an unorthodox way, but many businesspeople have succeeded quite well
  • Tricks To Make Your Notepads Extra Special
    Indeed, pad printing is a noteworthy activity undertaken by any business or company. It is a discreet marketing stratagem to uphold the company’s identity at the same time make the most of its functionality. Of course, we all know that notepads or memo pads
  • Tradeshow Marketing to Everyone from Gen Y to the Boomers
    You’re all ready for your trade show. You have your poster printing finished, you have brochures ready to hand out, business cards at the ready … but do you have the key knowledge needed for a successful trade show appearance?
  • Trade Show Secrets You Need To Know
    Once or twice in your lifetime, you probably had the opportunity to host trade shows and exhibits for your business. And you probably came out wiser from that experience. As a trade show host, you probably learned that not all events are successful in getting you
  • Tips to Pump up your Marketing Strategy
    It may sound easy to start a business. With enough capital, manpower, and marketing plan, you can already put up your own business. But once you’ve set up your business comes the hard part. How do you draw in customers and sustain a steady flow of income?
  • Tips on Creating Attractive and Compelling Business Cards
    Improving ones lifestyle and life itself is one of the most sought after dreams of any person on this planet. This is because almost half of the population in the world today suffers from poverty
  • Tips in Finding Cheap Catalog Printing
    Catalogs have always been an indispensable part of a marketing plan. Every businessman or company owner who wants to promote the products and services that they have to offer know the importance of a catalog. Catalogs are not just handy.
  • Tips in Designing Your Business Card
    If you want to make sure that your business card printing is successful and hassle-free, then you have to know everything about the process of producing color business cards. You could have read different suggestions in choosing your designs and have assessed
  • Tips For Fast Booklet Printing
    It’s great you’re looking at booklet printing to help you market your business to your target clients. And even when it is cheap booklet printing, you would want it done as quickly as possible. So how to do your print booklets fast? Here are some tips
  • Tie Yourself To Your Surroundings
    There are so many different things out there that are going to be affecting your business in a wide variety of ways. The types of laws and legislation passed by the government to the quality of your stock in the market, not to mention various local laws or various events.
  • Thrifty Tips for Custom Poster Printing
    I am going to be honest with you now. Custom poster printing is hardly a cheap affair. Custom posters by their very nature are more expensive than standard posters simply because there are customized elements to its development.
  • Think Out of the Box to Make a Lot of Money From Your Small Business
    A small business, even if it’s a backyard brochure printing endeavor or even a trifold brochure printing design in your garage, doesn’t always mean that you don’t have the right capital to start big. It doesn’t mean that you don’t have enough cash to fund a bigger brochure printing firm that’s why you’re opting for a small one to save on costs.
  • Think About The Audience
    This is what expert marketing managers who are successful in their field will tell you when designing your brochure printing – think about your audience. What will interest them? How should you say your message?
  • Things to Consider for Your Product Launches
    Advertising for a new product can be quite a bit different from advertising for something that has been around for a while. The way you phrase things and the kind of images you use are going to be distinctly different when marketing for new products
  • The “WINNING” brochure printing formula
    If you want to succeed in brochure printing for your business you need a winning formula to guide you. You can’t just go and print brochures, you have to do the task in a purposeful and objective driven way to assure yourself of producing quality print brochures.
  • The Way to Print Effective Postcards
    Nowadays, more and more people and especially businesspersons have chosen to utilize emails and all other tools online than traditional communication. All of these people want an organized workplace or office and limit paper on their desks.
  • The Way Forward: Email Marketing
    Have you ever wondered why email marketing is becoming the preferred choice among many marketing strategists? Before the advent of email, business people exchanged postcard printing.
  • The Versatility of Brochures
    Advertising your company effectively requires the right kind of tools for reaching the right kind of clients. Often this entails using a variety of advertising medium, including newspaper ads, different direct mail pieces
  • The Value of Prioritizing
    Remember the last time you were in a toy store with your terrible two? This is an experience I am sure you would not forget. Children always enjoy a side trip to the toy store. It is always a treat because everything looks so good that they want it all and sometimes
  • The Top 5 in Brochure Printing
    Brochures are one of those marketing tools that almost every business needs because of their versatility. The same brochure can be used as a visual for a sales pitch, a direct mail piece, a reply to an inquiry
  • The Rule Of Thirds For Brochure Layouts
    A brochure printing layout needs to be visually appealing in order for it to attract your target clients’ attention. For you to do that, you need to apply the Rule of Thirds when printing brochures. So what is the Rule of Thirds?
  • The Right Time to Print Catalogs
    There is the right time, and there is the wrong time to print catalogs. You always want to print custom catalogs on the right time of the year to exploit any kind of opportunity you have, while minimizing the cost of your budget to print catalogs for the whole year.
  • The Repeating Postcard Marketing Guide
    Repeat mailings are one of the best strategies you can adopt for a postcard marketing campaign. With the appropriate postcard printing designs and cheap postcard mailing services, you can keep an enforced awareness of your company or product
  • The P’s of Marketing
    What’s the use of a great USP to your business if you don’t know much about your prospective clients? Being the most affordable folder printing company for example will be lost to your target clients if they have the money to burn for their presentation folder printing needs.
  • The Pros and Cons of Door Hanger Printing Modes
    If you want to print door hangers, you have three main options. You can print your custom door hangers at home using your own printer and resources. Also you can have your door hangers printed by your local printer in your town or city.
  • The Many Aspects of a Brochure’s Design
    The longer something gets, the more room there is for ways to design it. A postcard can only be approached in so many different ways. Because of how short it is your hands are always going to be tied when it comes to getting creative with your design.
  • The Informed Buyer
    The more information I have the more comfortable I am about making a purchase. The bigger the purchase is the more important this becomes, too, and something all companies should keep in mind.
  • The Importance of Mailing Lists
    When it comes to marketing your business, the mailing list you use for your postcard marketing campaign and any other postcard printing or mail campaign is the most important factor.
  • The Fundamentals of Poster Printing
    If there’s one thing you need to ask before you even start your poster printing, it’s what your target readers would remember about you in your print posters. If there’s one idea that I would want my target readers to remember me by, what would it be?
  • The Four Important Elements In Poster Printing
    There are a lot of elements that you need to consider when you decide to do poster printing for your business. Nevertheless, from the number of elements, four essentials always come out – attractiveness, originality, appeal
  • The Benefits of Making Personalized Thank You Cards
    After attending an event, getting an award, or receiving a gift from a friend, acquaintance, or associate, you may want to send personalized thank you cards. It is not hard to find a thank you card at your local shopping mall.
  • The Benefits of Label Printing
    When selling your products, you need to make use of labels, especially if you are going to house it on a retail store and other similar establishments. Potential customers always look for labels when considering a product or item.
  • The Advantages of Online Printing
    Online printing for promotional and marketing materials such as brochures, flyers, posters, postcards, business cards, letterheads, and the like, gives business owners and marketers
  • The Advantages of Custom Folders
    Folder printing is one of the most effective means to market your products and services in the most stylish yet effective manner. Created and printed from unique, quality designs and materials, your presentation folder printing
  • The 5 Mantra of Marketing
    Marketing is a very important process that any business needs to have in order for one to succeed. In fact, the key to any business success is in the marketing campaigns that one comes up with. Marketing and promoting one’s business can make or break it.
  • Testing and Evaluating Your Poster’s Impact
    It is important to test and evaluate your designs for poster printing. Even if you are using the best and most expensive poster templates out there, you will still want to judge and test how your color posters are doing in the real world.
  • Stop Printing Bad Brochures And Start Creating Great Ones
    Are you tired of always being in a rut when it comes to your print brochures? Are you sick of seeing your brochure printing getting dumped all the time? Well, it’s time for you to stop printing bad brochures
  • Step-By-Step Process of Online Postcard Printing
    Before, printing of postcards is often done offline – meaning, you have to go out and deal with a print provider for your order. The traditional way is to shop for a print house and then give them your print requirements and wait for them to provide you with a price quote.
  • Start Conversations Rolling
    Marketing strategies seem to be some sort of monologue because there is only one party talking. Most marketing strategists have the notion that all they have to do is to sell the product or service. Their campaign is focused on 'Buy me. I am good for you.' Poster printing, TV ads, radio spiels – they all talk to consumers.
  • Standing Out in the Crowd
    I know I’m either going to show my age with what I’m about to say or, worse, brand myself as hopelessly anachronistic. Regardless, I’ve found our current business culture to be increasingly impersonal.
  • Special Effects Guide To Print Posters
    Common print posters nowadays are taking advantage of the digital image phenomena. With digital images easily manipulated, a poster print can sport a variety of special effects that make them eye-catching, provocative and well “cool.”
  • Some Rules You Need To Consider When Printing Collaterals
    When marketing your business with promotional tools, you have to learn some of the ground rules of printing, especially if you’re looking at print calendars for your collaterals. Many businesses invest on quality calendar printing for their year round marketing campaigns.
  • Some Products Need More Attention
    I’ve opened up so many catalogs in my lifetime to see a gridlock of little boxes, each the exact same size, and each filled with little pictures with a bit of writing underneath them. Everything is exactly the same size, and everything is given the exact same amount of attention.
  • Some Little Known Secrets to Advertising
    Advertising is both an art and a science. Both content and means of delivery can vary widely. Today's advertising can entail anything from brochure printing yielding quality full color brochures
  • Some Great Facts About Sticker Printing
    If you take a look into the sticker printing world, you will discover the many ways of using print stickers for any marketing project or campaign. By using stickers, you can make your projects a little more exciting and interesting.
  • Smart Marketing For Your Business
    What marketing tools do you have that can help you make a favorable impact with your target audience? Business cards and print letterheads, that’s what. Your business cards and letterhead printing are the best tools you can find
  • Small Talk – Not Small After All!
    Small talk - you are either good at it or an utter failure. Either in a social gathering or in a business environment, small talk is one thing that almost anyone of us has to go through. Even experienced people have had issues with small talk particularly if the person
  • Simple Steps to Put a Spark in Your New Brand
    Congratulations. You came up with your great new product and just formed your new company to sell it. So what is your first step? It is to create and nurture a brand identity for your baby.
  • Simple Ideas to Lower Down Postcard Printing Cost
    Having a hard time managing your business budget for the printing of your postcards? Well, do not worry anymore since there are several solutions that you can consider for the high cost of printing your postcards. If you really want to have a cheap postcard printing
  • Seven Fresh Ideas for Business Cards
    Recently, I decided that I wanted to do a business card printing. My cards were old and, frankly, I was sick of them. I wanted some new, full color business cards that I wouldn’t get sick of looking at.
  • Send Thank You Cards for Your Loved Ones
    Thank you cards is one way of showing your appreciation as well as gratitude to those people who have shown you support and concern during trying and troubled times. You may have encountered an emotional bump or a professional slump in your personal life
  • Send Personal Note Cards Instead
    What can be better than sending handwritten notes to your target clients to make your marketing campaign more personal? With printed note cards and custom envelopes, you are sure to make a positive impression that can help you
  • Save in Catalog Printing
    If you are a business person interested in finding cheap catalog printing then this article is meant for you. Why spend your time understanding complicated processes if you can find simple tips to help you solve your problem? There are several areas where you can concentrate
  • Right Marketing to Boost Your Revenue
    Not just for some but for all businesses, marketing is essential. So whether you think of marketing as a mystery or a waste of your time and money, marketing can actually help your business to flourish. Here are suggestions and tips to help you use marketing
  • Retain Customers: Improve On Your Customer Service
    So your business is doing well. You have a very happy customer base. And you’re tempted to just sit back and relax. You even ease up on your marketing campaigns. Hold on a minute. Let’s get it straight.
  • Researching What Your Customers Want
    In another articles I wrote I mentioned two different good methods of research for your marketing. In that article I chose to focus entirely on researching the marketplace through what other businesses have done and are doing.
  • Reminder: Always Get Good Flyers for Business
    You might think that any old design and materials is good enough for print flyers today, but the truth is in today’s world, you cannot just send an old and cheap design to the flyer printer anymore. Especially if you are planning to use color flyers
  • Reaching Your Objectives in Brochure Printing
    In brochure printing, you really try not only to specify but also realize the objectives of the process and the brochure itself. The most common reason behind printing brochures is the search for publicity of a product, service or company. To print brochures is to reach out
  • Raise Your Revenues With Distinctive and Dramatic Brochures
    There are certainly a lot of ways to successfully execute brochure printing and come up with effective brochures. This article will give you some great tips to have achieve efficient brochures that can give your business the advantage:
  • Promotional Strategies For Those Who Don’t Like Promotion
    Not every small business owner is a natural seller. Many business owners are introverts or don’t like to be seen as pushy and unrelenting – the typical salesperson stereotype. But there’s nothing that says typical salespeople get all the sales or are the best at promoting a business.
  • Promotional Calendar Printing: Focus on the Audience
    Promotional calendars are a great way to connect with your customers and market your brand. Consumers enjoy receiving free gifts from businesses, especially if they are useful. A calendar imprinted with your logo and contact information will keep your company
  • Printed Collaterals as Marketing Ideas for Any Business
    Despite the economic times, any business is sure to have an impact with printed marketing materials such as custom brochures, catalog prints and color flyers. Although going traditional when printing your trifold brochures may be more costly than going at it via the websites and email marketing
  • Print Notepads on Your Own
    Notepads are functional print materials that can be used everyday and by anyone. Kids can use these for use at home. They can also use these at school where they can put their to-do lists. Those who go to the office can use these to write notes.
  • Preparing to Write Marketing Booklet Copy
    Writing effective copy takes time and preparation. Unfortunately, some copywriters skip the first step, and their copy suffers. To write compelling marketing copy, you must first know what the text needs to accomplish.
  • Poster Strategies for Success
    Let’s face it. Poster printing may be a great way to advertise your business and products, but it takes more thought that simply hanging a poster and hoping for the best.
  • Pocket Folder Printing: Balancing Design and Functionality
    When it comes to pocket folder printing, there is a fine balance between the design and its functionality. Especially on custom folder printing for marketing, where the folder is more than just a container
  • Perception is the Key To More Effective Marketing
    When marketing to your target clients using marketing tools such as booklet printing or cheap booklet printing, or even with hang tags, you need to learn about the conclusions made by two Harvard professors so you can apply it to your own promotional strategies.
  • Party Flyers --- Make Them Spread The Word
    If you are planning to hold a big bash sometime soon, one guaranteed way of creatively announcing this affair is by handing out party flyers. For all you know, this is one promotional gimmick you should be paying attention to. Stunning party flyers can capture people’s attention
  • Partnering With a Veteran Company to Do Direct Mailing for Your Business
    A dependable mailing list – are you aware of how it can result to successful marketing? Sending a businessman’s collaterals through a reliable mailing list has proven a thousand times how it can bring in more profits. Well, the more prominent media forms
  • Organizing The Business Cards You Get From Clients
    Everyday is an opportunity for you to meet and network with potential clients. And every chance you get, you have to have your color business cards to support you when introducing yourself and your business. Thus, it’s not surprising that business card printing

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