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Colleen Davis's Articles in Sales & Marketing

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Catalog Printing Myths Exposed for You Let me tell you about some common catalog printing myths. A lot of small businesses shy away from making proper color catalogs because of some wrong presuppositions. In this article, I will expose all these catalog printing myths for you Business Card Printing Killers One of the costliest business mistakes that companies make is that they try to save money on business card printing. The few cents they may save per business card could very well cost them thousands or tens of thousands Online Catalog Printing: The Best Way for Holiday Promotions One of the best ways to promote your products this holiday season is through online catalog printing. Color catalogs of course are a powerful tool unto themselves. Many businesses invest in catalog printing to take advantage of the vibrant holiday market. Be A Shopper's Friend! Print Useful Product Catalogs A catalog printing should be the friend of the holiday shopper. Color catalogs give shoppers an easier time in searching for items since everything they need is already printed in them. You must realize however not all catalog printing is the same. Some catalogs can be more useful than others. How To Turn A Business Card Into A Business Weapon Business card printing is not merely a tool in introducing yourself to other people. No sir. In truth, custom business cards can be turned into a very powerful business weapon that will help your career as well as your business to achieve success. Curing Those Boring Letterheads Make no mistake, most letterheads are boring. Typically company letterhead printing is usually boring since they are commonly used for purely functional purposes. Of course, this doesn't mean you should follow the norm and be boring yourself. Curing the High Costs of Direct Mail Marketing Do you want to cure the high cost of your direct mail marketing campaign? Well the solution to this is to use cheap postcards. Yes! Cheap postcards can be easily deployed for a direct mail marketing campaign. Using such things as postcard templates Printed Collaterals as Marketing Ideas for Any Business Despite the economic times, any business is sure to have an impact with printed marketing materials such as custom brochures, catalog prints and color flyers. Although going traditional when printing your trifold brochures may be more costly than going at it via the websites and email marketing How to Promote Your Business With Bookmarks Custom bookmarks are not anymore just plain print materials that you use to keep your place while reading a book. Bookmark printing has come a long way from its former function. Nowadays, bookmarks are being used as part of every business’ marketing arsenal Black and White Brochures vs Colored In planning to print brochures, there is one important decision that can affect the cost of brochure printing as well as its overall impact to your audience. This decision is about the color of your print brochures. Color is an important decision to make because it has far reaching effects What You Wear Is Who You Are In life, people often say “tell me who your friends are and I’ll tell you who you are.” This means that who you surround yourself with tells of what kind of person you are. In marketing it’s almost the same thing – the way you surround yourself with things and how you present yourself Step-By-Step Process of Online Postcard Printing Before, printing of postcards is often done offline – meaning, you have to go out and deal with a print provider for your order. The traditional way is to shop for a print house and then give them your print requirements and wait for them to provide you with a price quote. Custom Greeting Card Message That Shows You Care Even with the advent of the Internet and with the millions of electronic custom greeting cards sent every year, giving out personal printed cards can never be obsolete or passé. Just because everybody’s into online everything, it doesn’t mean that no one cares Looking for Printing Templates? Online printing can usually be dominated by printing templates. And why not? Templates are the easiest and most convenient way to work in an online printing environment. Since everything is basically digital, it is very easy to just download printing templates Fast and Cheap Postcard Printing Do you need your marketing postcards printed fast? Do you also need cheap postcard printing quotations to help your direct mail marketing campaign? Well, there are some easy strategies that you can do to avail of fast and cheap postcard printing. How to Avoid Door Hanger Marketing Mishaps Marketing with door hangers is one of the great innovative ideas for cheap but effective promotions. As simple as it may sound though, you have to understand that it still requires some old fashioned hard work and creativity to implement this kind of marketing strategy Doing It Like The Movies: Your Guide to Poster Printing for Business Movies promote their stuff best by poster printing. There is nothing like that big movie poster to get you excited about that next block buster. Now, if you haven’t realized this yet, you may be interested to discover that you can do the same kind of movie promotions Ideal Printing Strategies for Small Businesses Small businesses and companies have to look for ways and means to promote their business. They have to rely on cost-efficient efforts to market. Whether its brochure printing, printing catalogs or even pamphlet printing, small business owners are looking The Pros and Cons of Door Hanger Printing Modes If you want to print door hangers, you have three main options. You can print your custom door hangers at home using your own printer and resources. Also you can have your door hangers printed by your local printer in your town or city. The Repeating Postcard Marketing Guide Repeat mailings are one of the best strategies you can adopt for a postcard marketing campaign. With the appropriate postcard printing designs and cheap postcard mailing services, you can keep an enforced awareness of your company or product How To Pick The Right Images For Your Travel Brochure A travel brochure's pictures is its very lifeline. Almost everyone can make nice custom brochures with descriptions about their destination and its amenities, but it will not really be interesting unless people get to see those images. What You Should Know Before You Market Marketing is one process that any business should undertake in order for it to be successful. Even small businesses should consider marketing as their tool to get recognized and remembered. Although it’s very costly to advertise Knowing the Difference between Success and Failure This is the most important truth in any business – if you need to be successful, you have to realize that there is a very thin line separating success from failure. And sometimes that line becomes invisible to the naked eye. Cheap Ideas to Market during Down Times It’s not just you, but everyone is tightening their belts during these times. And it’s not even related to your newfound resolve to save as much as you can; but it’s a result of what’s occurring right now to our economy. Yup. We’re in recession. The 5 Mantra of Marketing Marketing is a very important process that any business needs to have in order for one to succeed. In fact, the key to any business success is in the marketing campaigns that one comes up with. Marketing and promoting one’s business can make or break it. Inspire Your Customers with Your Collaterals Anybody who’s been in the marketing business for quite some time now can tell you that any business can be successful if there’s trust between you and your clients. Trust is a commodity that no business should be without. It’s the most valuable product Common Sticker Printing Mistakes You don't want to create mistakes in sticker printing. Before you go to your sticker printing company you must always check and recheck your sticker design and configuration so that your stickers will come out the way you want them to be. Catalog Printing for Wide Distribution Catalog printing is always geared usually for mass distribution. Even if it is just some cheap catalog printing for small projects, or luxury catalog printing with expensive materials, your goal for your catalogs should always be to get them to the most amount of people The Right Time to Print Catalogs There is the right time, and there is the wrong time to print catalogs. You always want to print custom catalogs on the right time of the year to exploit any kind of opportunity you have, while minimizing the cost of your budget to print catalogs for the whole year. Think Out of the Box to Make a Lot of Money From Your Small Business A small business, even if it’s a backyard brochure printing endeavor or even a trifold brochure printing design in your garage, doesn’t always mean that you don’t have the right capital to start big. It doesn’t mean that you don’t have enough cash to fund a bigger brochure printing firm that’s why you’re opting for a small one to save on costs. How to Write for Business Greeting Cards Business greeting cards are very different from normal holiday or “occasion” type greeting cards. When you print greeting cards like this, the tone of it is distinctly different since its whole purpose and goal is very different as well. Online Catalog Strategies Catalog printing has now steadily been giving way to online catalogs. With more and more market opportunities shifting towards the online market place it is only prudent to switch from the physical kind of catalog printing to the online kind of catalog media. The “WINNING” brochure printing formula If you want to succeed in brochure printing for your business you need a winning formula to guide you. You can’t just go and print brochures, you have to do the task in a purposeful and objective driven way to assure yourself of producing quality print brochures. Anatomy of a Good Printing Company Choosing good print companies is an essential task. You don’t want to waste valuable money these days on a printing company with services that are outdated, expensive or not useful. However, judging print companies is not just about knowing how their printing quotations compare. Boost Customer Loyalty: Print Greeting Cards Custom greeting cards are among one of the most widely read and produced types of printed marketing material. Year after year, thousands of businesses print greeting cards to expose their corporate message to clients, employees and customers alike. How To Use Poster Templates Effectively Templates are a great help for new people in custom poster printing. They provide people with an easy to follow layout for their designs in printing posters. They also save time in the design process, taking away most of the worries Cheap Postcards For Your Business Postcard printing has endless possibilities for any business, charitable work, or even any type of organization. When you need to promote your message, cheap postcards are effective marketing collaterals that you can have. A Quick and Dirty Guide to Flyer Design A print flyer design is very easy to think up. You don’t have to be a professional graphic artist, and you don’t need to know a lot about flyer printing to make them. All you need to do is to stick to a few basic and very simple to understand guidelines Five Habits in Designing an Effective Booklet Manual There are a few good habits that you should form when making printed booklets as manuals. These good habits will guide you to creating an effective and even an attractive design for booklet printing. If you don’t form these habits, you may run the risk of continually repeating Affordable Custom Greeting Cards Usually people think that a custom greeting card can be expensive to do. This is far from the truth. When your print greeting cards of your own, there are several ways to reduce the cost of creating and printing them. All you need is a little imagination, creative thinking Give The Good Stuff For Free Printed booklets are known to be effective marketing collaterals because it allows you to provide your target clients with the useful and relevant information. Within its pages, your target clients can have the information they need even if they’re cheap printing booklets. Trade Show Secrets You Need To Know Once or twice in your lifetime, you probably had the opportunity to host trade shows and exhibits for your business. And you probably came out wiser from that experience. As a trade show host, you probably learned that not all events are successful in getting you Catalog Printing: Your Business Helper Catalog printing, unlike booklet printing is one of the best things that can aid your business in these hard times. A full color catalog has many advantages that make it able penetrate markets in a visual and personal level. Also, since it is a very mobile and relatively uncomplicated promotional tool What Your Banking Brochures Really Need If you are in the banking industry, then you should really be familiar with printing brochures. Brochure printing is one of the prime investments a bank should go for in terms of promoting their services. However, did you know that banking brochures have very specific parts that make it different from other brochures? Benefits Of Poster Printing In Plastic Plastic posters? Really?! Yes they exist! Some people may not know it, but some poster printing companies offer color poster printing on plastic mediums. Plastic poster printing is now indeed possible and there are a lot of advantages to it Direct Mail To Increase Response To Your Catalogs Catalog printing is often distributed via direct mail. Business owners have regularly used it so they can reach as many target clients with their sometimes cheap catalog printing ads. They hope that with direct mail, they’ll be able to get a positive response to their marketing campaign. How To Write Effective Brochure Content Brochure printing is one of the most convincing marketing tool a business could ever have. As part of your marketing arsenal, it has proven itself as one of the more effective sales collateral to effectively reach out to target clients. How To Give Away Your Booklets So you already invested all that time and money in booklet printing. The next hurdle for you would be to decide on the best mode to distribute them. This is a rarely thought about but it is an important question to consider when your print booklets. How will you give it away? The Rule Of Thirds For Brochure Layouts A brochure printing layout needs to be visually appealing in order for it to attract your target clients’ attention. For you to do that, you need to apply the Rule of Thirds when printing brochures. So what is the Rule of Thirds? Think About The Audience This is what expert marketing managers who are successful in their field will tell you when designing your brochure printing – think about your audience. What will interest them? How should you say your message? Send Personal Note Cards Instead What can be better than sending handwritten notes to your target clients to make your marketing campaign more personal? With printed note cards and custom envelopes, you are sure to make a positive impression that can help you A Brand New Year To Flag Down New Clients Let’s face it. Having the same old catalog printing year after year makes for a very dull and boring business indeed. No matter how strong is your drive to succeed in the industry you’re in, you just can’t get new clients, as well as maintain old ones with the same concept in your print catalogs. Why Electronic Gifts Ruined My Holidays: Case In Point The Electronic Postcard Did you receive all those electronic greeting cards and postcards this past holiday season? What happened huh? I remember the days of “physical” postcard printing where I actually had something to hold on to (and probably cry with joy about). Create Brochures That Do More If you’re having a hard time making your brochure printing work the way you want them to, maybe it’s time for you to do a facelift. Print brochures that are designed to do more than they’re supposed to can get you more clients to buy from you. Special Effects Guide To Print Posters Common print posters nowadays are taking advantage of the digital image phenomena. With digital images easily manipulated, a poster print can sport a variety of special effects that make them eye-catching, provocative and well “cool.” How To Prepare Your Brochure For Printing Brochure printing can be a time intensive task. You have to create your content, make a layout, imagine a design, produce the design digitally etc. By minimizing the time it takes to do the whole process you can concentrate Higher Response To Your Catalogs Minus The Costs If you want to maximize the purpose of your catalog printing without having to shell out too much, here are some tips to help you save on costs for your print catalogs. How to Make Your Product Recognizable Getting a product recognized in the market is one of the biggest challenges for any marketing executive. To achieve the goal of establishing a client base, one has to do a lot of experimentation. Catalogs vs. Other Sales Tools Have you invested in catalog printing yet? If you haven't and you've been using weaker sales tools like fliers, direct mail postcards and brochures, then you should really read this article. Here, I will be talking about the strengths of catalogue printing Wanted: An Honest Brochure In marketing, coming up with positive and almost blanket messages are regular tricks of the trade. And although this sounds negative in itself, we cannot deny the fact that positive messages tend to spread faster. Why Postcards Can Be More Than Postcards Normally, a postcard is something you pick up when you are away from home. Travel destinations use postcard printing for travelers to buy and send to their friends. Often this features a very nice picture of the place Why You Should Market with Postcards If you aren’t using postcard marketing in your marketing campaign, you are missing out on an effective and low-cost marketing tool. Here are some of the top reasons why you should add postcards to your marketing repertoire pronto. Maximizing Potential with Two Sided Business Card Printing Everyone knows to include your contact information, your company name, and the logo on the front of a business card. You may also know that two-sided business card printing adds more real estate space for advertising your company Getting More From Your Customers In this article, we are going to discuss the third item in that list: getting your customers to buy higher value products. This technique is also known as “upselling”. When Posters Can Help The trickiest and most frequent question encountered when putting together plans for poster marketing is that of timing. Posters are a great advertising tool and can be immensely effective Some Little Known Secrets to Advertising Advertising is both an art and a science. Both content and means of delivery can vary widely. Today's advertising can entail anything from brochure printing yielding quality full color brochures Tradeshow Marketing to Everyone from Gen Y to the Boomers You’re all ready for your trade show. You have your poster printing finished, you have brochures ready to hand out, business cards at the ready … but do you have the key knowledge needed for a successful trade show appearance? How to Market to Women Women and men are different creatures in many ways, and the way they each interpret marketing is very different. 5 Tips for Your Next Brochure Printing A brochure is an essential tool for every businessperson. As old fashioned as they may seem, they still work. A well designed brochure printing, when handed to the right people (in the right amounts) can still generate a generous increase in sales.

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