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Colleen Davis's Articles in Sales & Marketing

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Getting More From Your Customers In this article, we are going to discuss the third item in that list: getting your customers to buy higher value products. This technique is also known as “upselling”. When Posters Can Help The trickiest and most frequent question encountered when putting together plans for poster marketing is that of timing. Posters are a great advertising tool and can be immensely effective Some Little Known Secrets to Advertising Advertising is both an art and a science. Both content and means of delivery can vary widely. Today's advertising can entail anything from brochure printing yielding quality full color brochures Tradeshow Marketing to Everyone from Gen Y to the Boomers You’re all ready for your trade show. You have your poster printing finished, you have brochures ready to hand out, business cards at the ready … but do you have the key knowledge needed for a successful trade show appearance? How to Market to Women Women and men are different creatures in many ways, and the way they each interpret marketing is very different. 5 Tips for Your Next Brochure Printing A brochure is an essential tool for every businessperson. As old fashioned as they may seem, they still work. A well designed brochure printing, when handed to the right people (in the right amounts) can still generate a generous increase in sales.
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