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Cristina Favreau's Articles

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Which Road Do I Take? Setting a Goal Will Show You the Way When your focus is on getting more clients, it's not enough to say, “I want more clients,” or “I want to grow my business this year.” Those destinations aren't clear enough, and you're liable to end up wandering around your business aimlessly, until you get thoroughly lost and give up from exhaustion. Having a sales and marketing goal gives you a destination for your journey, which makes it all that much easier to choose a road. Marketing Strategies That Work The success of your business depends greatly on your ability to select and implement the most effective marketing strategies to get you closer to your goal of getting more paying clients. Where Are You Stuck in The Marketing Cycle? The very first step to successfully marketing your service-based business is to figure out where you’re stuck in the marketing cycle, or what area of marketing your services needs more work. This article will help you figure out where you may be stuck and what steps you can take right now to getting unstuck. 3 Elements You Need to Get Clients The #1 question I get asked is "How can I get clients?" Marketing your business doesn’t have to be difficult and it doesn’t mean being a pushy salesperson. I’ll share the 3 key elements you need to have in place in order to designing a marketing plan that will help you gain forward-moving momentum and attract clients. Marketing by Public Speaking: Steps to Getting Started Speaking is selling. It’s an effective marketing strategy because it showcases your knowledge and expertise to many people at once. People will remember you and will think you’re successful. It gives you higher visibility and credibility which will increase over time. But you want to know HOW to get started. It’s actually quite easy, and to get you started, Cristina will share with you the steps she took that got her started. Achieving Expert Status Entrepreneurs often wonder how to get known as an expert in their field, especially if they are just starting out. The secret lies in getting others to perceive you as an expert. This article will show why you want to build your expert status and lead you to a resource to the different strategies you can employ. Leave the Steering Wheel to Self-Confidence How do negative situations affect your self-confidence? Do they create a destructive downward spiral? This article will show you how to break the downward spiral effect and put your self-confidence back in control. Dealing With Change: What can we learn from Buzz Lightyear? I love kids’ movies. A favorite of mine is Toy Story. The best scene is when Buzz and Woody are lost at the gas station. I guess it’s because I can relate so well to Woody’s “This is a perfect time to panic!” reaction. How do you deal with change? What do you do when you’re thrust into an undesirable and completely unexpected situation? The Journey is the Point Towering at 6288 ft., Mt. Washington is the highest peak east of the Mississippi River. Each year, thousands of people get to the top by a variety of means, including hiking and driving. Enjoying the spectacular view without spending hours hiking up may seem like a time saver to some, but me? You couldn't pay me enough to skip the hike, because I believe the journey, not the destination, is the point. 7 Steps to Starting Your Business 'I've finally decided to start my business. Now, WHERE THE HECK DO I START?' Sound familiar? Don’t despair. I've come up with 7 steps to help you get up and running in no time. Get More Clients by Choosing a Target Market The most common complaint I hear when coaching service professionals is they aren’t getting clients. I’ll ask: "Who’s your Target Market?" The most popular replies are "small business owners," "entrepreneurs," "homeowners," "women," or some other general group. The truth is, you can't be all things to all people... nor do you want everyone to be your client. One of the secrets to getting more clients is to clearly identify your Target Market. In this article, I’ll tell you why. How Meal Planning Saved My Marketing “What do I make for supper tonight?” It’s so discouraging to have to wake up in the morning and think about so many hours ahead. One day, I decided to fight back and never ask that question again. How? Meal planning. When I decided to apply the same concept to marketing my business, the results were just as good. Meeting the Challenge of Remaining Positive As entrepreneurs, it’s easy to get discouraged. The tricky thing about being positive is that it’s an attitude, not a feeling. It’s a state of mind that is self-induced. How often do you hand that control over to someone — or something — else? The truth is, you can allow yourself to let these external factors control you, usually causing a negative attitude, or you can CHOOSE to achieve and sustain a positive outlook. Here are 3 ways I’ve learned to keep a positive attitude. How to Get Unstuck and Regain Momentum Running your own business, especially alone, you’re bound to get stuck and feel like you’ve reached a plateau or worse still, you feel as if you just can’t gain forward-moving motion. The danger is not in getting stuck, but in prolonged inactivity — inertia. This phenomenon is frequently observed in entrepreneurs starting a new business. How Strong is Your Network? I often hear clients and colleagues say that they wish they lived in or closer to a big city that offers many networking opportunities. However, the truth is, local networking is time-consuming and expensive. I do, however, participate in many other forms of networking. Here are some examples of how you can network, without leaving your office. Lessons a Toddler Taught Me About Running a Business I'm always amazed at how much my son teaches me about life — that is, when I take the time to remark that what he's doing can teach me something valuable... I watched him play on our porch one sunny day, and asked myself, "What can I learn about myself and the way I run my business?" Here are a few lessons I've learned. Get More Visibility Your clients and target market are putting more emphasis on buying from someone they trust, know and have a relationship with. As you are probably thinking, it’s easier said than done. And you’d be thinking right. Plus, relationship-building takes time. That’s why you must do all you can to be visible RIGHT NOW! Summer's Here! Great, Now What? Summer is way too short, so it’s no wonder that business slows down for most of us. That’s why it’s a good time to relax, regroup, and reflect over the past few months. What have you been doing right? What could you improve on? How can you use these next few months to prepare for September? Here are a few things I’ve done myself that have helped me regain focus and remember why I got into business for myself in the first place. Your Business is a Cereal Box: Attract, then Inform For service providers, marketing is a challenge: you know your service is useful and has value, but because you don’t have a physical product, the benefits may be harder to define. Benefits are effective in attracting people because they speak to what they can gain personally. Once you have their attention, then you can enhance your selling proposition with features. Features can close a sale, but they will usually not be your client’s first point of entry.

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