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Cristina Favreau's Articles in Sales & Marketing

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Marketing Strategies That Work The success of your business depends greatly on your ability to select and implement the most effective marketing strategies to get you closer to your goal of getting more paying clients. Where Are You Stuck in The Marketing Cycle? The very first step to successfully marketing your service-based business is to figure out where you’re stuck in the marketing cycle, or what area of marketing your services needs more work. This article will help you figure out where you may be stuck and what steps you can take right now to getting unstuck. 3 Elements You Need to Get Clients The #1 question I get asked is "How can I get clients?" Marketing your business doesn’t have to be difficult and it doesn’t mean being a pushy salesperson. I’ll share the 3 key elements you need to have in place in order to designing a marketing plan that will help you gain forward-moving momentum and attract clients. Get More Clients by Choosing a Target Market The most common complaint I hear when coaching service professionals is they aren’t getting clients. I’ll ask: "Who’s your Target Market?" The most popular replies are "small business owners," "entrepreneurs," "homeowners," "women," or some other general group. The truth is, you can't be all things to all people... nor do you want everyone to be your client. One of the secrets to getting more clients is to clearly identify your Target Market. In this article, I’ll tell you why. How Meal Planning Saved My Marketing “What do I make for supper tonight?” It’s so discouraging to have to wake up in the morning and think about so many hours ahead. One day, I decided to fight back and never ask that question again. How? Meal planning. When I decided to apply the same concept to marketing my business, the results were just as good. Get More Visibility Your clients and target market are putting more emphasis on buying from someone they trust, know and have a relationship with. As you are probably thinking, it’s easier said than done. And you’d be thinking right. Plus, relationship-building takes time. That’s why you must do all you can to be visible RIGHT NOW! Your Business is a Cereal Box: Attract, then Inform For service providers, marketing is a challenge: you know your service is useful and has value, but because you don’t have a physical product, the benefits may be harder to define. Benefits are effective in attracting people because they speak to what they can gain personally. Once you have their attention, then you can enhance your selling proposition with features. Features can close a sale, but they will usually not be your client’s first point of entry.

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