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D.L. Mayer's Articles in Direct Sales

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What’s New in the Direct Sales Industry? Most business owners in Direct Sales can tell you one of the biggest problems in the industry is marketing. Many DS companies will have a product, a compensation plan, and even a presentation. They package this nicely as a ready-made business. The only thing a prospective business owner has to add is the marketing. All you have to do is tell everyone you know about what you do, and voila! You’re in business. It may sound simple, but the average new business owner often isn’t experienced in advertising and marketing. They rely on the ideas and guidance of their sponsors who also may not have had any previous experience. It’s harder than it looks. After all, entire college courses and even majors are centered on marketing. Many, many articles have been written on how to bring in new business. But how are new companies addressing this issue? Are companies coming up with new advertising methods? Is anyone trying to make this part of running a business any easier for the individual business owner? How Do I Reach My Existing Customers? You can look at marketing or advertising your business as a two step process. Your advertising brings in new customers, and it keeps existing customers. It is all too easy to forget that second step in trying to reach the first. Studies show that you will spend significantly more per person in gaining a new client that you will in keeping an existing one. So, how do you generate sales from your existing clientele? How Do I Keep My Parties From Canceling? You work hard to book your parties. Your hostesses seem excited to have you over. But the next thing you know, she is calling to cancel. Why does this happen? Follow a couple of simple steps to decrease your cancellations and keep your calendar full. I've Picked a Trade Show. Now What Do I Do? Part II of II. You have found a trade show or expo you want to participate in. You have done your research and feel this would be a good investment for your business. What steps do you take to make sure your show is as successful as possible? Should I Market my Business in a Trade Show/Expo? Part I of II. A trade show or expo can provide a dramatic, overnight boost to your business. You have the opportunity to set up a table, put out your display, and literally have people walk up and ask you to sell them your products. It may sound too good to be true, but you can easily make it work for you with just a little bit of planning and effort. What Are the Most Important Things to Look For in a Direct Sales or Network Marketing Company? No matter what type of work from home business you are considering (party plans, network marketing, MLM...), there are a few basic things to look for before you jump in. The presence or absence of these characteristics can indicate what kind of future you will have with that company

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