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Debra Gould's Articles

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Short Marketing Plan Helps Entrepreneurs Take Action Business owners who feel intimidated by the thought of compiling a traditional “inch thick” marketing plan will finally be able to take action by following intrepid entrepreneur, Staging Diva’s, easy process for creating a one page marketing plan. Entrepreneurship is Like Parenting: Nurture Your Business in Good Times and Bad Intrepid entrepreneur, Staging Diva, compares entrepreneurship to parenting in this article and asks business owners why they would give up on their enterprise when times get tough. The “Art” of Home Staging…Get your inventory ready for fall selling season With the autumn real estate market upon us, home stagers should look at getting their new art inventory in place now so they can make some additional revenue renting it for this busy staging season. Real Men Stage Houses The Staging Diva®, Debra Gould, talks about men working in the female-dominated field of home staging. Is There a ‘Back to School’ Career Change in Your Future? Many mothers wait until their children are in school before going back to work. Sometimes that’s not the best option for a mother used to having complete freedom over her schedule. For mothers craving a change and a way to contribute to the family’s income, a home-based ‘House Fluffing’ business provides the ideal solution. Home Stagers - Don’t Undervalue Your Services! Home stagers who charge ridiculously low rates won't only be out of business in a hurry, but they are also devaluing the service of home staging. Why Charging a Flat Fee Can Flat-Line Your Home Staging Business Many home stagers make the costly mistake of charging a flat rate rather than an hourly fee. Structuring the pricing for a home staging business this way can quickly lead to bankruptcy. Putting an Empty Home on the Market is Leaving Money on the Table The popularity of television shows such as “Flip This House” on A&E have made real estate investing very popular. However, many investors are so anxious to list their property that they neglect to stage it to sell. Skipping this step means a lower selling price and a lower ROI. Home Staging - An Excellent Portable Career Option for Military Spouses Home staging is an ideal home-based business start-up for creative army spouses. Home stagers don’t have to worry about selling a storefront or shuffling inventory from one move to the next- the most valuable asset a home stager has is his or her conveniently transportable portfolio! Home Staging Helps Sellers Bloom this Spring The spring months are traditionally the busiest time of the year for the residential real estate market. The weather is more cooperative and many families like to move while the kids are on their summer break. How can a home stand out from the competition when there are several homes for sale at similar prices in the neighborhood, or worse on the same street? The Future Looks Bright for Real Estate Staging As more informed homeowners hire Real Estate Stagers and more buyers have the chance to view homes that have been staged, other home sellers will realize they too have to follow the practice otherwise their un-staged homes will look even worse by comparison. Desperate Home Sellers Turn to Home Staging for a Competitive Edge Uncertainty rules in real estate and will most likely continue throughout 2008. Homeowners who are desperate to sell are looking to gain a competitive edge in the market. A professionally staged home makes a great first impression and can help the home sell fast. Home Staging Helps Real Estate Investors and Builders Maximize Profits When selling your investment property, are you tempted to leave a room or the entire house empty? Don't decide to save money when it comes to furnishings and accessories. Taking the time to do these final details will ultimately translate into a higher return on your investment. Slowing Economy a Boon for Home Staging Entrepreneurs Have you been thinking about starting a home staging business? With the economy slowing down, you may be wondering if this is a good time to enter the field. In this buyers housing market, home staging has become one the most sought out services in the real estate industry today, and the future looks even brighter. Interior Design or Home Staging: Which Is Career Right for You? Are you considering going to Interior Design school? If you have a flair for decorating and an interest in real estate, Home Staging might be an exciting alternative career option for you. Home Staging is the art of decorating a home to sell quickly and for top dollar. Selling Your Home? 7 Tips to Hiring a Professional Home Stager Without a doubt, having a home professionally staged is the single best way to outshine the competition. Before hiring a professional Home Stager you may want to keep in mind the following seven key points. Finding Fulfillment at Midlife: Home Staging as a Second Chance Career The Staging Diva Home Staging Business Training Program fills a crucial need for career training as the trend continues for baby boomers to look for "second chance" careers that will make their lives more meaningful and fulfilling. Home Staging, a fast growing real estate service career, gives individuals the chance to use their passion for decorating to make a difference in people's lives. Do You Think Like an Entrepreneur? As a business and marketing trainer to hundreds of aspiring entrepreneurs and someone who has a proven track record of growing successful businesses from scratch since the 1980s, including Six Elements (a home staging & interior redesign firm), I developed the following simple quiz to help others gauge their ability to think like an entrepreneur.

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