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Debra Gould's Articles in Business Sense

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The “Art” of Home Staging…Get your inventory ready for fall selling season With the autumn real estate market upon us, home stagers should look at getting their new art inventory in place now so they can make some additional revenue renting it for this busy staging season. Real Men Stage Houses The Staging Diva®, Debra Gould, talks about men working in the female-dominated field of home staging. Is There a ‘Back to School’ Career Change in Your Future? Many mothers wait until their children are in school before going back to work. Sometimes that’s not the best option for a mother used to having complete freedom over her schedule. For mothers craving a change and a way to contribute to the family’s income, a home-based ‘House Fluffing’ business provides the ideal solution. Home Stagers - Don’t Undervalue Your Services! Home stagers who charge ridiculously low rates won't only be out of business in a hurry, but they are also devaluing the service of home staging. Why Charging a Flat Fee Can Flat-Line Your Home Staging Business Many home stagers make the costly mistake of charging a flat rate rather than an hourly fee. Structuring the pricing for a home staging business this way can quickly lead to bankruptcy. Putting an Empty Home on the Market is Leaving Money on the Table The popularity of television shows such as “Flip This House” on A&E have made real estate investing very popular. However, many investors are so anxious to list their property that they neglect to stage it to sell. Skipping this step means a lower selling price and a lower ROI. Desperate Home Sellers Turn to Home Staging for a Competitive Edge Uncertainty rules in real estate and will most likely continue throughout 2008. Homeowners who are desperate to sell are looking to gain a competitive edge in the market. A professionally staged home makes a great first impression and can help the home sell fast. Home Staging Helps Real Estate Investors and Builders Maximize Profits When selling your investment property, are you tempted to leave a room or the entire house empty? Don't decide to save money when it comes to furnishings and accessories. Taking the time to do these final details will ultimately translate into a higher return on your investment.

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