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Katie Marcus's Articles

  • Get Your Readers Excited in Getting Custom Envelopes
    Getting readers excited is the most important factor that will help your custom envelopes to succeed in their job. Your envelopes must have the right exciting and interesting factors that will encourage readers to keep the mail they got from you.
  • How to Make Your Custom Poster More Exciting
    Do you think that you need to put that excitement factor into your custom poster printing output? Well you have come to the right tutorial. In this tutorial, I will teach you a few great tricks in poster printing.
  • Help Yourself Earn Extra Profits with Poster Printing
    Custom poster printing is a great process to help yourself earn extra profits in business. Posters still have that functionality, flexibility and charm that enable people to advertise and promote their products effectively in a great area.
  • The Types of Brochures You Need to Know
    If you are contemplating choosing on brochure printing to market your business, then you need to know the different types available. Thus, you would be able to select the best one.
  • Troubleshooting your Business Strategies
    Chances are that at some point of time as you go about in your business, you have asked yourself if your strategy is working. Chances are that someone other than yourself developed that business strategy.
  • Stop Overdoing Your Brochure Designs
    Are your brochures failing? Have you ever thought that you might be overdoing its designs and this causes them to fail? Yes, that is correct. Sometimes the failure of a brochure marketing campaign is caused by overdone designs.
  • The ABC’s of Booklet Printing
    Why print booklets? Because with a very small print collateral, you can have big returns from your investments.

    Why print booklets? Because with a very small print collateral, you can have big returns from your investments.

    Why print booklets? Because with a very small print collateral, you can have big returns from your investments.
  • Making an Impression through Presentation Folders
    The saying 'Don’t judge a book by its cover' is not exactly true. It is definitely not applicable for presentation folders because for these folders everything is all about the cover.
  • Writing for Catalog Printing
    When you write the product descriptions for a print catalogue, remember that it is important to cater your style to the correct audience. Effective catalog printing is achieved by not only the beauty and functionality of the catalog design and layout, but also by the fluency and style of the text.
  • Minimizing the Cost of Your Custom Presentation Folder
    With the economy falling on hard times lately it is important nowadays to tighten that belt and minimize spending. This is true in many industries from Agriculture to Information Technology.
  • To Use or Not to Use a Brochure Template
    Have you considered using a brochure template? Some people refrain from using templates since they think it limits their control over the creation of the brochure. Others reason that using a brochure template may be a sign of “un-professionalism” and a lack of original thought.
  • Various Ways of Creating Custom Greeting Cards
    Have you ever tried sending custom greeting cards to friends and family? If you have not tried custom greeting card printing yet, then you should really consider it. It is a wonderful thing to see the unique greeting card picture and of course the special personal message that is gloriously printed in it.
  • Things to Know about Offset Printing
    You decide on a particular marketing push. Then, you decide to use brochures as your prime source of advertising. Thus, you hire people out to design your brochures.
  • Reviews on Different Business Catalog Printing Process
    What is really the best method for catalog printing? Have you asked yourself that? On the other hand, did you just leave it for somebody else to decide? Well, if you did not decide on where to do it, you might in for a few surprises.
  • Get that Catalog Printing Right
    Making catalogs is a serious job. It can make or break a business. That is why it is of utmost importance that printing it should be done properly.
  • Avoiding Common Mistakes in Poster Printing
    Posters hold important information about events, products or places. Therefore, every poster printed should be very effective. So in order to do this, you have to do without any mistakes.
  • Tips for an Effective Brochure
    Here are some tips on how to print brochures and make them effective enough.
  • Preparing a Marketing Tactical Kit
    Brochure printing companies usually get calls like, "Can you make me another brochure? The other one did not work!"
  • What Are You Giving Away?
    If you go to a convention you are likely going to walk away with some free items for your time. In fact, I would say I am expecting to get something free, and literally plan for it.
  • The Bold Strategies in Marketing Brochures
    In the competitive world of brochure printing, you have to be bold. It is not enough to print brochures with frail hopes of people noticing it. You need to have real and workable strategies.
  • Loyalty Can Get You Anywhere With Your Printer
    Hiring your service provider for your folder printing for example, is not simple work. It is a complicated and often challenging job that you have to do in order for you to have excellent quality print jobs.
  • Why Should I Bother with Envelope Printing?
    Some people may be asking if investing in envelope printing would turn out as a good investment. The answer is yes. There are a lot of advantages for your business or project when you print envelopes. These advantages can be well worth the money invested in custom envelope printing. Below are a couple of major advantages when you print envelopes.
  • Envelopes Are Here To Stay
    Any organization has to have these: envelopes. They are standard office supply and they come in various styles and sizes: standard mail size, plastic coated, water-repelling, padded, large brown, etc. Envelope printing companies have developed more envelopes than anyone could ever imagine because of the changing need for them.
  • Calendar Printing for Corporate Giveaways
    Giving away free things has always been a good public relations strategy. For most companies, “giveaways” are the perfect chance to improve their company image to the public and their employees.
  • Continuing Your Advertising Saga
    According to the dictionary, continuity is the constant chain of sequence. In marketing, business continuity then is the continuous chain of marketing efforts throughout your business life, or for the whole year, so as not to overwhelm you.
  • Why Print Brochures When Going Online Can Do It?
    A few years ago, you could see businesses hiring expensive advertising companies and providers to help them mount an effective marketing campaign such as print brochures. With the popularity of the Internet however, it seems that more and more business owners are changing their concept of advertising from printing brochures to doing it online.
  • The Added Weight of Logos in Your Brochures
    A logo is not only a graphic design added to your brochure printing to make it more appealing. Your logo is created so you can be recognized by your customers, as well as be remembered every time they see it. A logo that looks like an expert color brochure printing company made it plays a vital role in forming your business identity.
  • Get To Know Your Designers
    You cannot be choosy enough when it comes to designers. Apart from getting good services from a custom greeting cards company, you have to have a designer if you want to launch a good marketing campaign. More importantly, your designer must be a partner and not a boss. Your work relationship must be of partners who listen, consult and advice each other.
  • Other Essential Things a Catalog must not Lack
    Relatively speaking, catalog printing is really a simple task. When you design your print catalog, it is as simple as displaying images of what you have in stock, their prices, quality options and delivery details. Once all of those things are printed, you are basically done.
  • Images that Influence Your Newsletters
    Images are significant in your newsletter printing not only for aesthetic reasons, but also more importantly, to arm your print newsletter with the capability to influence your readers. Just imagine having full color newsletters for your collateral but without images or photos to support your message. It would be just like any other ordinary paper with ink printed onto it.
  • The Power of Freebies in Your Posters
    Subliminal messages work big time when you combine it with your design in your poster printing. They not only hypnotize your target audience, but they also entice your clients to do what you want them to. So what better way to send a message that will hypnotize than to provide freebies in your custom poster printing?
  • 4 Things to Decide on When Brochure Printing
    Having dealt with brochures for many years, I have summed up the basic questions you need to decide on when you start brochure printing. It is always harder to start a process than to end it.
  • The Best Places for Printing Wholesale Flyers
    There are a lot of places where you can go to for flyer printing services. However, each kind of flyer printing service can be more apt for a specific kind of flyer more than others.
  • Different Aspects for Flyer Distribution Strategy
    Your distribution strategy for printed flyers must not be done haphazardly. If you want your investment in custom flyer printing to be worth it, your distribution plan must be a concerted effort, with specific goals and target markets.
  • How to Make a Brand of Your Own
    When you are trying to start a business, you aim to create your own identity that is compelling and unique from your competition. You might be even tempted to copy -- copy another company’s brochures, logo, font choices, and the way they run their business marketing agenda.
  • How to Build Customer Loyalty
    As rocketing gas prices and food costs increase, consumer spending is down. If people aren’t spending as much on your products or services as they used to, you can’t rely on sales or discounts to bring them in.
  • The Different Types of Brochures
    For most small businesses, a brochure is a necessity. Brochures have been around for a very long time, but they are still very effective marketing tools. You should always have a variety of brochures on hand to promote your business.
  • Describe What You Are Doing
    A lot of people really want to know how a company is doing. I’m not talking about just sales or just their placement within the market, but who the people are working at the company. They want to know what the new things are that the company is planning, and what they’ll be doing with existing projects.
  • Pass on Your Knowledge
    The types of businesses will certainly vary from the traditional lawn mowing services and babysitting services to something a little more out of the ordinary. The great thing about a business like this is the fact that most teenagers are able to simply go for it in a way adults with a family to support might not be able to.
  • Big Profits do not Always Come From Big Investments…Really!
    Starting a small business does not mean you do not have as much cash. Having much cash or not is not really the main issue if you decide to go for a small business that needs small capital.
  • Marketing Doesn’t Stop at the Front Door
    There’s the tendency to view marketing as something that is meant to get people into your store. This is why you send out all of your marketing material talking about great sales and new product launches: you want people to get into your store.
  • Binding Custom Booklets at Home
    Booklet printing at home can really be a chore sometimes. Whether you are printing a small instructional manual, a program primer, or even a short work of fiction from your imagination, the actual booklet printing and binding can be a stain over the whole experience.
  • How to Order Custom Invitations
    Invitation printing can really be done in one way, and that is through customization. When you print invitations for whatever event, it is always necessary to have a uniquely designed invitation so that people can distinctly remember it and the event as well.
  • 'Stick' to this Marketing Medium
    There is one promotional marketing medium that is both very competitive and effective, not to mention cheap. You might be wondering what this might be or whether this tool has been used by your marketing geniuses. They are your ubiquitous sticker printing.
  • Your Marketing Outsourcing Options
    Many entrepreneurs want to do everything themselves. And who can blame them? Their necks are on the line if something isn’t done right. But a good entrepreneur knows her strengths and weaknesses.
  • Four Ways to Effective Catalog Marketing
    Making marketing print catalogs is not just about catalog printing. It is actually more about catalog design. You need to design a good layout for catalog printing that is effective and delivers your message quickly and in the best possible manner.
  • Hallmarks of a Successful Postcard
    Postcard design is not as simple as pasting a picture into a card. If you care embarking on printing full color postcards for your tourist destination or marketing campaign, you should think hard on your design. The image in a postcard is the main object of postcard design. This is where a postcard is judged and determines how it is used.
  • Competitive Business Guide: Presentation Folder Printing
    A lot of people ignore the presentation folder. They think it is just a folder for containing booklets, brochures, press releases and the other things inside presentation kits. This however is the wrong way in looking at your business folder.
  • Different Is Good When Advertising
    Advertising is all about standing out from the rest of the competition. It is all about creating your own style so that people out there will recognize and remember you. How well your business is going would definitely depend on your unique style of marketing.
  • Why Do Posters Fail?
    When you think of a poster you will rarely consider the notion that it will fail. When they require poster printing services for any kind of purpose, most people assume that once the full color poster is in its place, the job is done.
  • Common Poster Sizes and their Uses
    There are several common sizes you can use when you print posters. It is always better to use these standard sizes when doing color poster printing. This is because these sizes are the ones usually used by your local poster printing company.
  • Do not Ignore the Companies Who Came Before You
    You are about to open up a new business. You want to do something unique, something no one else has ever done before, and you do not care about the other people in your field. You want your marketing to grab a person’s attention right away and you want to pull business away from the places that have been around for a long time.
  • Keep a Close Eye on Your Budget
    Yes, marketing most certainly costs money, but does it have to cost as much money as you’ve been spending on your brochure printing or poster printing campaigns?
  • Developing Trust and Loyal Customers
    Most people can tell when all you care about is getting their money. I can feel when a person is trying to push me towards something that will be beneficial for them more than it is for me.
  • Investigating Online Brochure Printing
    So, you have decided that you want to use brochure printing as a tactic in your marketing plan. Congratulations! Marketing brochures can be one of the easiest and effective ways to reach your customers.
  • Are You with the Right Printing Company?
    If you have spent hours upon hours getting your logo just right; getting the photos for your brochure placed in their perfect spots; and you’ve spent days getting your text colors just so, you need to make sure you have a great color printing company that won’t make a muck of all your hard work!
  • Methods of Marketing
    Many marketing methods are open to large corporations with deep advertising budgets. However, small business owners need to be more creative. There are methods available to companies of any size that will prove economical and effective.
  • Building Your Business
    If you want solid business, you need to do more than just have a lot of sales.
  • Let Charity Contribute To Your Brand
    Many companies use charity to both do something good while simultaneously enhancing their brand. The prototypical large effort in this arena was by American Express over 20 years ago in its effort to save the Statue of Liberty.
  • How to Attract New Customers
    Generally, when a company is trying to generate sales leads, using only one tactic is not going to work. You need to mix your sale or marketing strategies up.
  • Brochures Made Easy
    So you have been assigned to create a brochure for your company. On the other hand, maybe you are an employer and would want to handout some information about your business to potential customers or investors? Do not worry. You do not have to be an expert in making layouts and brochure printing to make an effective and enticing brochure. Simply organize yourself and follow this step-by-step process.
  • The Benefits of Small, Consistent Changes
    Change is a vital part of any company that also carries a variety of risks with it. This is the hard truth about change, which all businesses need to be aware of. If they do not know the risks involve, they will end up losing more business than they gain.
  • Breaking Down Your Market Analysis
    Before jumping into your marketing strategies, and perhaps even before you start putting up your business, you are going to have to look at your marketplace and analyze the things that could work best for the overall success of your business. However, what are you supposed to be looking at and what is going to work for your company?
  • Writing Effective Headlines
    A headline is the first impression that your advertisements are going to make. The headline is the first thing a person is going to read on your advertising, and the headline is going to be what helps them decide whether they intend to keep reading. In order to make your headlines as effective as possible you need to be certain that they accomplish all of the things a good headline needs to.
  • The Creation of the Simple Yet Perfect Logo Design
    The logo has long stood as the face of many companies. This is what people remember the most, and all they need to do is glance at the logo in order to know exactly what the company is, and whether or not they can trust the product.
  • New Marketing Methods Should Only Add To Your Possibilities
    What happened as soon as internet marketing started to become more and more prominent? People started wondering if the print market was going to be on the decline. Was this new form of marketing enough to replace the tried and true methods of poster printing, brochures or sending postcards through the mail?
  • What Does Your Title Say About You?
    The more a print business card can say about a person the better. You want your custom business card to be able to provide a person with enough information so that they’ll be comfortable doing business with you, and to remember who you are long after they first spoke to you.
  • Tips for Distribution: Newsletters
    The most common way that people get their newsletters to their customers is through direct mailing, but how do you get people on that mailing list to begin with, and is this really the only way to distribute your newsletters?

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