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Melissa Vokoun's Articles in Sales & Marketing

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Developing and Growing a Business Providing Vital Communications Products and Services . The current increase in public scrutiny and dependence on essential services and their delivery presents an opportunity for vendors to ensure client satisfaction, supported by impeccable customer service. Savvy providers will offer the expertise that a proactive oriented and market-opportunity seeking organization needs to develop and maintain a good communications system. Focus on products to the emerging "customer experience" and "knowledge-based" workers that are responsible for the majority of business-to-business communications that occur in the workplace. Overcoming the Fear of Raising Prices and Fees – It may be impossible to predict the outcome, but one thing is for sure: if you fail to examine your costs and pricing periodically, you could be cheating yourself and your employees of financial security. As you consider a price increase, take some time to examine the marketplace, your industry norms and the quality of your products and services to make an intelligent decision.

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