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Michelle Shaeffer's Articles in Business Sense

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You Rock at Your Business - So Tell People! If you're reading this article file under Entrepreneurialism, I think it's safe to assume you've got a small business, correct? Why You Need to Say "No" to Some Projects Service providers and freelancers often feel under pressure to offer their services to anyone who requests them. But sometimes the best answer is no. Who's Talking About You and Your Business Online? Are you monitoring what's said about you or your business online? You should be! Where are you going? 12 focus finders to help you in your entrepreneurial journey Picture yourself driving down the road in your car. You've got so many things to focus on at once. Kids in your car. Other drivers on the road. Your rear view mirror. Your side view mirrors. The speedometer, the gas gauge, the check engine light. Where Are You Going? 12 Focus Finders to Help You in Your Journey What is a banner ad and how does it work What is a banner advertisement? It's a graphical (image) advertisement used online that links to the advertiser's website. Banner sizes are measured in pixels. The most common size online is 468 x 60. This means it's 468 pixels wide and 60 pixels high. Understanding the Basics of Website Statistics Learning to understand your website statistics can help you improve your website for visitors, measure if your promotional strategies are working, and find new opportunities to promote your business. Two Ways to Keep Your Business Running Smoothly Through the Holidays The holiday season can be a test for any work at home mom. It’s challenging enough to juggle business and home on regular days. The holidays can feel like a three-ring circus has moved in. Thankfully there are ways you can make it easier to keep up with it all. Three Steps to Slashing Your Home Business Operating Costs If you know you need to slash your small business budget, but aren't sure how to begin, here are three steps to help you cut responsibly. Schedule a Business Strategy Day and Plan Your Way to Success Book a business strategy day to help you plan your way to business success. Preparing for 2009: 10 Things You Must Ask Yourself About 2008 As 2009 approaches, it’s time to look back at 2008 and evaluate your business. Consider the following questions. They’ll help you identify where things are working, what needs to change, and get some ideas flowing for making 2009 an even better year for your business. Organize Your Marketing to Save Time Do you have time to market your WAHM business? Many work-at-home-moms market their businesses regularly when they start out and are desperate for that first paying customer. But when they get busy with clients, their marketing often falls to the wayside… until they realize they don’t have any work lined up for the next month. Then they swing back the other direction and heavily focus on marketing again. Key Things to Know Before You Enter Any Joint Venture or Partnership Project When you get involved with another person or group of people, you need to go in “eyes wide open” as the saying goes. Your JV partner or group is going to reflect on you with their actions so you want to be absolutely sure it will enhance your image and boost customer confidence. It’s also important to be sure that all involved are receiving value from the arrangements. Here are six key things to consider before you enter any joint venture or partnership project. Just ONE More Thing, Then I'll Be Ready! Do you think about growing and promoting your business, but stop yourself with the thought that you've got to get just one more thing into place before you can do that? How to Take a Sick Day When You Work From Home When you work from home, it can be a challenge to allow yourself to take a sick day, for various reasons. How to Promote Your Business with a Customer Welcome Kit This is a great way to make new customers feel special. Put together a “welcome kit” to send to each new customer that includes customer service resources, helpful information, and promotional details about other products or services you offer. How to Choose the Right E-Commerce Solution for Your Website You need to know what you want and need before you start looking for an e-commerce solution. The more details you plan in advance, the better off you’ll be. How Do You Handle "Problem Areas" in Your Business? I take one of four approaches to something I cannot do, do not like, or don't understand (any of these three reasons make it a "problem area" in my mind). Handling a Confidence Crisis with Your Own "Positivity" File Running your own small business can be a bumpy road. Many small business owners go through moments were we aren't sure we can succeed or that we are "enough" (good enough, smart enough, talented enough, etc). Overcome the confidence crisis! Create your own positivity file. Five Areas You Can Evaluate to Reduce Your Home Office Expenses When you need to reduce your home office expenses, you need to know what your current expenses are, then take time to evaluate your needs and options. Here are five expenses you can evaluate to reduce your home office costs. Even Super Heroes Need Help - Ways to Get Support and Stay Sane Do you have support to help you manage running your small business while caring for your home and family? You'll notice many super heroes have sidekicks. No one thinks of Batman as less than a hero when when Robin helps out or Alfred takes care of his mansion. Email Overwhelm - Overcome it in 5 Steps Are you drowning in email? Got dozens or hundreds of messages in your inbox waiting for you to sort through and respond to them? Do you feel overwhelmed just thinking about clicking the "check mail" button? Don't panic! You can overcome that flood of email! Don't Delegate What You Can Automate Working with a virtual assistant or other professional to help you with some of the routine tasks in your small business can be a great decision and free up your time to focus on your income generating activities. But delegate wisely! Don't delegate what you can automate. Save time and money by automating these six common tasks. Do You Really Need Business Goals? Absolutely, positively 100%, yes!! You need goals and you need them written down or mapped out, and here's why... Business Evolution: Why You Must Allow It To Happen Is your business growing and evolving? I've consulted with entrepreneurs who are considering changes (big or small) in the direction of their businesses and I've been there myself. It can feel a little intimidating to change directions. Here's what I've learned. Building Your Expert Status - What's Your Two Cents Worth? Are you looking for ways to get better known as an expert in your niche? Bounce Rate - What Does it Mean for Your Website? If you track your website analytics, you may wonder what "bounce rate" means and whether it's a good thing or a bad thing. Whether a high bounce rate is reason to panic or not depends on the purpose of the particular web page and what's causing the bounce rate. Be Ready When Creativity and Inspiration Strike Tips to help you be prepared when creativity strikes and a few spare minutes appear. Are You Listening to the Right People? You’ve probably heard this advice before: You become the average of the 5 people you spend the most time with. We are influenced in a powerful way by those we choose to spend our time and energy with. This applies not only to your personal life and growth, but also to your business. Creating a supportive environment for your business to thrive is critical to create a successful business. 5 Very Quick, Simple Ways to Promote Your Information Products & eBooks Got an information product you're ready to promote? Here are five very quick, simple ways to promote your information products and ebooks.   5 Tips for Working with a Banner Ad Designer Are you considering ordering a banner ad design? Having a professionally designed banner advertisement created for your business can be a great choice. There are many designers out there to choose from, so here are some tips to help you select and work with a banner ad designer. 3 Sales-Killing Website Mistakes Work at Home Moms Make When you design your first website, you're so excited about your new online business and eager to get it up and running. 17 Ways to Make Your Small Business More Earth Friendly Whether or not you believe global warming could be the end of civilization, there are other compelling reasons to take action to be environmentally friendly in your business. Respect for the planet and life all around you is the most basic of those reasons, but here are three others: it will reduce your costs, increase your efficiency, and add to your USP (unique selling position).

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