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Michelle Shaeffer's Articles in Internet Marketing

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Marketing basics – what makes your business unique It's time to look at your business and embrace exactly what is unique about it. We're going to walk through a series of questions to help you identify what's special about your business. Just write down what comes to mind as you read each question. Choosing a Domain Name - Seven Tips to Help You Choose a Good Domain Name More than 50 million domain names have been registered and more are registered every day. Are you ready to join in and get your own domain? This article covers some of the important things to consider.   Three Easy Ways to Make Your Website Builder Template Uniquely Yours Website builders are popular because they're a quick and easy way to create your own website. Most are "point and click" style, requiring no knowledge of HTML or CSS code and offer dozens or hundreds of nicely designed templates to choose from. But since everyone using the website builder has access to those same templates, you've got a challenge. You don't want your website to look exactly like other websites out there. What can you do? How to Choose an SEO Friendly Website Builder Avoid a website disaster by knowing what to look for to find a search engine friendly website builder. How a Good Site Builder Program Can Reduce Your Website Costs An up-to-date and well maintained website is important for a small business. It's your 24/7 salesperson and customer service representative, always there promoting your products or services and answering questions for your customers. It can be a challenge for a small business start up to afford frequent website updates by a professional web designer (hourly rates can range from $25 to $100+). What can you do to reduce your costs? Consider a good website builder program. Six Big Banner Advertising Mistakes to Avoid Are you getting dismal results from your banner ads? You may be making one of these mistakes! What is a Banner Ad and How Does it Work? What is a banner ad? A banner ad is a graphical (picture) advertisement. The most common size online is 468 x 60. Banner sizes are measured in pixels. This means it’s 468 pixels wide and 60 pixels high. 10 Easy Ways to Get More Links to Your Website Here are ten easy ways you can get more links to your website. Are You Answering Your Customers Questions? An effective website should focus on meeting the customer's needs and helping them be sure that the products you offer are exactly what they want. To help customers determine if your products or services are right for them, you need to answer their questions. Only when their questions are answered will they feel comfortable making a purchase.

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