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Michelle Shaeffer's Articles

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How to Choose the Right Email Setup for Your Email Accounts: POP, IMAP, or WebMail There are three ways available to access your email with most website hosting accounts. You can choose from POP, IMAP, or Webmail. Which one is best for you? The overview below will explain the basics about how each works and when it might be a great choice for your email access. Preparing for 2009: 10 Things You Must Ask Yourself About 2008 As 2009 approaches, it’s time to look back at 2008 and evaluate your business. Consider the following questions. They’ll help you identify where things are working, what needs to change, and get some ideas flowing for making 2009 an even better year for your business. Seven Ways to Keep Your Domain Name Safe Clients and friends frequently approach me with questions about emails regarding their domain names that just don't "feel" legitimate, and for good reason! Domain name scams are becoming more and more common. These scam attempts are also becoming more sophisticated, less obvious and using unethical techniques that cause the domain owner to worry that they may lose their domain or another company may be trying to steal it. Depending on the scam, they may be after your domain name, your money in transfer fees, or your credit card details for fraud and identity theft. 17 Ways to Make Your Small Business More Earth Friendly Whether or not you believe global warming could be the end of civilization, there are other compelling reasons to take action to be environmentally friendly in your business. Respect for the planet and life all around you is the most basic of those reasons, but here are three others: it will reduce your costs, increase your efficiency, and add to your USP (unique selling position). How to Add Video to Your Website Are you considering adding video to your website? It can be a great way to connect with your visitors and boost your conversion rates. Four Ways to Get Your Website Online Once you’re all signed up for hosting, the next step is to get your website online. Where should you begin? Three Easy Steps to Creating Your Own Effective Sales Newsletter Are you capturing visitor information so you can stay in touch with them? If not, I've got good news! It’s easier than you might think and more important than you may realize. Three Tips to Your Own Distinctive Newsletter Design Now that you've got your newsletter up and running, are you ready to make it distinctive? Using a custom template can help your newsletter catch the eye of the subscriber as they sort through their email. It can also reinforce your brand and professional status. A custom template will put your logo, photos, colors, and other customizations into the email newsletters that you send out. How Do You Handle "Problem Areas" in Your Business? I take one of four approaches to something I cannot do, do not like, or don't understand (any of these three reasons make it a "problem area" in my mind). Jazz Up Your Website: Two Easy Ways to Add More FUN! You've only got seconds to grab a visitors attention and get them to stick around and browse your website. What can you do to help keep them there? Here are two easy ways to add an element of professional fun to your website. 10 Easy Ways to Get More Links to Your Website Here are ten easy ways you can get more links to your website. Is Your Website Working Against You? Is your website working for or against you in gaining clients and sales? Be sure that any "bells and whistles" are used carefully to enhance the visitors experience. Eight Ways to Make Your Website Run More Smoothly Is your website running as smoothly as it could be? Here are eight important points to check the function and professionalism of your website. Don't Confuse Your Customers! Two Quick Tips for an Easy to Use Website If your site isn’t easy to navigate, your customers will get confused, and confusion does not lead to happy shoppers or to more sales! Here are two quick tips to help keep you from confusing your customers. Are You Answering Your Customers Questions? An effective website should focus on meeting the customer's needs and helping them be sure that the products you offer are exactly what they want. To help customers determine if your products or services are right for them, you need to answer their questions. Only when their questions are answered will they feel comfortable making a purchase. Website Crash? Don't Panic! How to Recover Your Files and Be Better Prepared for Next Time It's the event every website owner fears... your host's server goes poof in a fantastic crash and burn... and takes your website down with it. Don't panic yet, there's hope! This article covers what you can do to minimize your risk of a crash and maximize your ability to quickly and fully recover, then offers some tips and tricks to use if a crash caught you unprepared. How to Get Great Tech Support in Four Easy Steps Keep these four tips in mind and you'll be able to resolve your technical web problems more quickly and with less frustration. Where Are You Going? 12 Focus Finders to Help You in Your Journey Quick, Simple Ways to Recharge With juggling kids, homeschooling, home, business, everything that we as Mothers have in our hands, it can really get tough sometimes. Product Sellers: Creating Your Policies Page When you’re just starting your business online, the policies page is easy to overlook or create too quickly. Well thought out policies will save you stress and frustration later. Take time now to decide how you will deal with troublesome situations, while you’re unemotional and not in the heat of the situation—it’s much easier to create fair, reasonable policies when your head is clear. Here are some important areas to cover in your policies and a few scenarios to be sure your policies address. How to Choose Your Website Host Finding the right company to host your website can be overwhelming. Where should you begin? How to Safely Register Your Domain Name Have you chosen the perfect domain name for your online business? Great! Time to get it registered. How to Choose Your Domain Name More than 50 million domain names have been registered and more are registered every day. Are you ready to join in and get your own domain? This article covers some of the important things to consider. Tackling Procrastination: Six Ways to Overcome It Do you find yourself procrastinating? Putting off tasks that truly need done? Here are some of the main reasons for procrastination and ways to overcome them.

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