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Michelle Shaeffer's Articles in Sales & Marketing

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Who Are Your Ideal Customers and Where Can You Find Them? Have you ever thought about this question? I’ll admit, when I first started my website design business my concern was only the second half of the question – the “where do I find clients?!” part. Many new businesses focus only on trying to find clients or customers and skip the critical step of identifying their “perfect” or “ideal” customer (also known as “niche”). What’s Your Marketing Personality? For new business owners marketing can be a big challenge. If you aren’t sure where to begin, take some time to think about what you enjoy, and you’ll find your “marketing personality.” You can use that to build a marketing plan that you won’t dread acting on. Make Marketing Fun--Your Business Needs a Personal Ad! Whether it's print ads in the newspaper or the matching programs online, personal ads are a popular way to find a person to share your life with. 5 Very Quick Ways to Promote Your Information Products & eBooks Here are five very quick ways to promote your information products and ebooks.

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