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Rob Hartley's Articles in Business Sense

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How Can You Measure Your Copy Effectiveness? Advertising copy has different values from literary prose. What guidelines can be used to assess advertising copy, and how to apply them. Blam! Splat! Kerpow! Batman Knew How To Make An Impact - Do You? Any piece of advertising has only a blink of an eye to grab the reader's attention. Here are some areas to focus on, so that your creation makes enough of an impact to intrigue the reader. Not Grammatically Correct? Worry Not. A sentence that isn't grammatically correct can sometimes work better for you than if it was right. But you have to know what it should be, so that you can get the proper emphasis in your copy. Brief Briefs Are Better Than No Brief Getting a client to give you a brief on what it is they would like to encapsulate in the copy can sometimes be more problematic than actually creating the copy. Here are a few tips on how to guide them towards establishing some statements around which you can work.

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