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Does Size Matter? If you're building a second income stream with a part time home business, the bigger your opt in list the better chance you have to scoring. Your list is the most valuable thing you have in your home based business. You may have heard that "the fortune is in the list", it's absolutely true. Using the 3 Foot Rule to Market Your Home Based Business. One of the oldest marketing techniques, the three foot rule is also one of the most talked about methods of marketing a home based business that there. Incase you do not know it pretty much goes like this: you talk to anyone who comes within three feet of you about your business.

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