Press Releases Can Put Your WAHM Business on Your

Newspaper's Front Page for FREE

What is a press release?

A press release is an announcement of a NEWSworthy happening in your business. It can be sent to various offline and online publishers, who may publish the release itself or choose to interview you.

The emphasis here should be on "newsworthy.” A good writer can turn any event into an interesting press release, but if it’s not news – real, honest, sink-your-teeth-into-it news – it probably won’t be picked up by the media outlets. Editors see right through veiled attempts at self-promotion, and won't give them a second glance. Rather than trying to invent news, wait until you have something with enough substance to issue a release.

If your press release has your keywords and phrases placed throughout, it may show up well in search engine results for those words and phrases. Include a link to your website, if you have one, so visitors and search engine spiders can easily find your site after they’ve found your press release. To find out what words are being searched on, a keyword suggestion tool such as Word Tracker can help.

What should I do with my press release?

Submit your press release to every media outlet that might be interested in your story. This includes online press release sites, relevant magazines, newspapers, television and radio stations. Don’t just submit blindly – to be taken seriously, ensure your story is suitable for the media outlet and send it to the appropriate editor by name.

You should also place your press release on your website or include it in an information package.

Even if your press release isn’t picked up by the media, it hasn’t been a waste of time. Start a new section on your website titled “News” or “Press Releases” and post your press releases there. This is an easy way to build credibility with your site visitors and to give them more information about your company

If you don’t have a website yet, include the press release in an information package that you provide for new and continuing clients. When they are regularly informed on your latest business news, they will feel more confident and comfortable working with you.

I want to write my own press release. Is there a format you recommend?

A good press release writer can charge upwards of $100, but it's easy to write your own if you take the time to learn how. You can find a fantastic press release tutorial written by Alice Seba here

You can also purchase inexpensive press release templates to help you put your release together. I use press release templates created by Shannon Cherry. These save me tons of time, and she has created templates for nearly all of your home business needs.