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As an online business owner, you may already know that content makes the world go round. You need content for your website or blog, more articles for your weekly newsletter, and even more content if you're planning to do article marketing to get free advertising for your website. So, before your fingers curl in terror, let me give you a few ideas that will save you some hassle (and some money). But, before we start, here are a few reasons why content is important. First, search engines love information. The more quality pages that you have on your website, the better. Google eats it up, so keep adding more "real estate" to your website by adding pages of great content. Second, great information adds value to those who come to your website or blog. When people come to a website that offers a lot of value, they're much more likely to tell others about it, link to the site themselves, talk about it on forums, stumbleupon your site, and come back frequently to see what's new. Third, it establishes you as an expert. By writing articles and sharing content, people will look to you for information. You're reading my article right now for information, right? Where do you find articles for your site? You have many choices, and each has its benefits and drawbacks. 1. Write the articles yourself. This is, of course, the option that most "do it yourself" publishers choose and there's nothing wrong with it. However, some of the options below will afford you a bit more freedom and help you to reach new levels of efficiency (and business growth). 2. Find a Ghostwriter. Go on the lookout at places like elance.com and Shelancers.com for a skilled ghostwriter that you can get onboard. Once you find that person who can write like the wind, sound just like you, and rely on -- give her a raise and quickly! Seriously, though, it is important to test any new writer on a small project before giving him or her a large one. Many of the top marketers rely heavily on their ghostwriters. The President relies on his speech writers. It's not a bad thing to get a little help with your writing needs. Plus, you can always edit your articles to sound more like you before anyone else ever sees them. 3. Team up. Either through networking or word of mouth, find other online business owners who would like to become columnists for your site. If they are in a non-competing but related business, you can both benefit from this type of partnership. Your buddy will get free advertising and you'll receive unique content. 4. Visit the Article Directories. Check out the popular article directories like ezinearticles.com and freeaffiliatearticles.com for a plethora of articles written by known experts. These articles are available to marketers like you to reprint for free on your website. All you have to do is include the "author bio" which is the blurb at the end with a live link back to their website. As long as you do that, you may use as many of those articles as you'd like. 5. Load up on PLR content. PLR articles are an internet marketer's best friend. PLR stands for Private Label Rights and means that you can freely edit the articles from these sites, and publish them on your website without being required to link back to any other sites. You become the expert when using PLR articles. Customize the articles, tweak them for your market, insert examples or photos or case studies and publish them on your website -- or just use them as they are. Either way, you gain a lot of flexibility when working with PLR. Not only that but they are very affordable. How do you choose a good PLR site? Simple. Find a PLR service that's been around for awhile and offers professionally written and edited content that's sold in limited quantities. That will ensure that you're not getting recycled PLR from an unsavory reseller, but are getting your hands on top-quality content. Now that you know how to find content for your website, I hope that you will take advantage of these recommendations and build your online business to new heights.
Article Source: http://www.wahm-articles.com
Nicole Dean knows web content. She welcomes you to sign up for her free ecourse (and get some free PLR reports, too). If you're too busy to write content yourself, she recommends that you Outsource It.
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