Learn These Simple Tricks to Turn on Valuable Scrapbook Customers and Turn off Freebie Hunters

Anyone who has spent a minute in sales of any kind knows the importance, and the power of "the list." The "list" being your list of customers or potential customers. Once someone feels comfortable enough to subscribe to something you offer, your chance of converting them to a paying scrapbook customer just skyrocketed by 800%! But there is a factor just as important as building a list. That is the quality of your list. Sure, it may be fun to brag about your 987 potential scrapbook customers subscribed to your weekly newsletter, but if you have a sales rate of 1%, you are sorely missing out.

How does one create a highly-responsive, hungry to buy, list of customers? Let's further investigate by asking more questions.

1. Are you catering to a specific niche or aiming for everyone?

A mass alert to every corner of the internet may attract a taker or two, but it is not worth the time it takes to send said advertising. If you are selling scrap scrapbook supplies, your audience is obviously scrapbook customers. Ask yourself a few basic questions:

* Where do scrapbook customers look on the internet to purchase supplies?
* What supplies are they looking for, or better yet, are you targeting?
* More specifically, what keywords do paying scrapbook customers enter in Google to find their products?

The more fine-tuned your target audience, the easier it is to attract them.

2. How Refined or Targeted is Your Mailing?

Nothing turns a potential scrapbook customer off more than subscribing for a newsletter of "101 Baby Ideas," and receiving ideas for vacation pages. Send out what you say you are going to. Also, include a coupon or two to keep them looking forward to your newsletter!

3. Have You Built A Relationship with Your Readers?

Let's face it; we like to be loyal to those who give us a helping hand when we need it. Just because you send them information don't assume they trust you. Heck, I get lots of regular "information" from credit card companies all the time; do you think I trust them?

* How do you want your readers to see you?
* Do you offer unique ideas, great discounts, new products?

Find your edge in the market, and dive in deep. Scrapbook customers are always looking for new, beautiful pages to make for their precious photos of loved ones.

Now that you have a better idea of whom your customer is, and who you are in relation to them, it's time to rev-up your efforts and pull-in the hard-cash spending scrapbook customers.

How to Consistently Add Paying Scrapbook Customers to Your List

Creating a relationship with your audience takes time. If your readership is full of tire-kickers, most of your time is catering to question answering rather than potential sale making. Here are full-proof tips to guarantee a list rich with quality scrapbook customers:
Where is your traffic coming from?

Do you advertise terms such as "freebies!" and "major discounts!"? Any advertising effort heavily laced with the word "free" is a sure way to get a stampede of freebie lovers. Does this mean that you can never offer free items? Of course not! But, save that for your buying customer list, not the general public. After all, you want to reward the actions you want more of, and that is buying scrapbook customers.
What Are You Emphasizing?

When we offer a newsletter to potential customers, it is always free. However, just a free newsletter is not enough. You have a quality newsletter, full of new ideas and fresh scrapbook materials. Highlight what solutions you offer, and scrapbook customers will not only buy your products/services straight away, but love you for it!

Do Your Prospects Know What to Expect?

Are you pushing your newsletter like a rapid dog to get a few subscribers? Don't. Be professional, and explain ahead of time what subscribers should expect. This isn't the weekly grocery flyer, and you don't want them waiting for that. Yes, you will offer fantastic discounts, deeper ones for your beloved customers, but wait until they see pages created "from a mother in Arkansas!" You get the drift. Create an image so prospects can understand what the focus of your newsletter is.

You will have non-paying people on your subscriber list. There are many lists that I'm a part of just because they are quality newsletters! But, the idea is to go where the cream of the crop is(your target market); advertise what paying scrapbook customers' love and want, then you will see your list grow.

Article Source: http://www.wahm-articles.com

Dawn Stegall is dedicated to helping you succeed with your scrapbooking business. You can find more scrapbook business tips along with a free eCourse and scrapbook business roadmap at www.ScrapbookBusinessTips.com.

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