Six Big Banner Advertising Mistakes to Avoid

Are you getting dismal results from your banner ads? You may be making one of these mistakes!

If you generate a high number of click-throughs from your banner ads but very low or no sales, you’ll need to investigate the possible reasons. Some possibilities to consider:

- Is your ad misleading or confusing? Don’t advertise a product that you don’t have in stock or a service that isn’t available. Make sure what you’re advertising is easy to find from the front page of your site.

- If you’re advertising in a new market or have recently changed your website, does your ad match your website? If not, visitors may click the ad, then think they’ve been directed to the wrong site and hit the back button quickly.

- Is your site down frequently? If you aren’t sure, check your monitoring service or ask your host for verification of their uptime.

- Is your site easy to navigate or are customers getting confused? Can they clearly see how to purchase at your website?

- How is your copywriting? Are your product/service descriptions clear and comprehensive?

- Are you advertising at the right place? Consider trying a different website where you can better reach your niche market.

Also, it’s important to remember that people often need to be exposed to a product or service multiple times before they feel comfortable buying the item. Offer a newsletter signup where you can collect contact information from visitors and add them to your mailing list. Then you’ll be able to contact them occasionally with valuable information like special deal alerts, coupons, and generally keep your business in their minds. Over time they will begin to trust you and feel comfortable doing business with you.

Banner advertising can work very well if you create an eye-catching banner with a clear call to action, and avoid these six common banner advertising mistakes.

Article Source: http://www.wahm-articles.com

And now, let me give you access to some great free resources for small businesses including 101 Free/Cheap Ways to Market Your Business, 119 Things You Can Outsource, and more at www.michelleshaeffer.com

Michelle Shaeffer has been a work at home mom for more than 10 years and loves to share the tips and strategies she's learned to help other home based business owners balance, manage, and market their businesses.

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